As a services-focused economy, DC is home to a flourishing service design industry- mainly of US government organizations, but some national and international ones as well. Our region also hosts two of the most innovative companies in the private sector, Marriott International and Capital One Bank- both of which are represented by our co-founders. We hope to build a strong community that fosters cross-industry collaboration and private and public sector cross-pollination.

Aza Damood
Aza Damood - Director of CX @ Fannie Mae

15+ years of consulting experience, passionate about using empathy and human-centered design principles to solve complex challenges and create powerful customer experiences that matter to people, governments, and Fortune 100 companies. Currently with Fannie Mae, leading a team of in-house service designers focused on innovative affordable housing solutions and spreading human-centered design practices throughout the organization. Prior to that, helped grow and establish a service design and CX practice at Booz Allen Hamilton, led multidisciplinary innovation teams at Idea Couture, and worked to infuse strategy + technology + design for some of IBM's largest modernization efforts across US and Canada.

Lisa Mendelow
Lisa Mendelow - Founder@ Mendelow Design

20+ years experience, rooted in visual communication design (digital and print), with subsequent expansion into branding and customer experience strategy. Since 2009, have been consulting primarily in the software, healthcare and nonprofit spaces, with speciality in scaling B-to-B-to-C initiatives as a member or leader of multidisciplinary teams. Longtime active professional community leader and advocate; past roles include programming chairmanship for local AIGA and Executive Leadership for Design Thinking:DC.

Jeneanne Rae
Jeneanne Rae - Executive @ Deloitte

Have worked in product/service design, innovation, and customer experience consulting roles for 20 plus years. Recent accomplishments include winning a Design Value Award from the Design Management Institute for creation of its Design Value Index which shows how design-led firms outperform the S&P over 200% in 3 consecutive periods. Have been a partner then sole owner of innovation consulting firms Peer Insight and Motiv Strategies serving corporate, non-profit, and government clients. Accomplished speaker, writer, and advisor with long track record of thought leadership, publications, and client successes.