## Welcome and Introduction

**Daniele:** it's a big pleasure for me to welcome you to this event from the Swiss Service Design Network around the idea of everyday Service Design. And today we have a lovely guest, Leili, who is joining us, welcome Leili. 

**Leili:** Thank you for inviting Daniele, and it's an honor to be here with all of you here. 

**Daniele:** Thanks so much for accepting the invitation Leili. So now the stage is truly yours. 

**Leili:** Thank you so much. My academic background and the first years of my career were in architecture and interior design. Then I jumped into graphic design and eventually because I was passionate about writing and tourism, I worked as a content manager at a B2B tourism company.

And now I'm jumping here for four years, and as a service designer, I have experience as an in-house designer, but mostly service designer in agencies such as lead design and D transformation agency, as Daniele said. But currently I work as a freelance service designer and helping small businesses.

To better understand their challenges and way I'm not jumping. I draw doodles that is named collapses and the body of the one is the head of the next one. And if I sit for a long time, they may take over the whole board. So I prefer to jump. Anyway. Okay. 

## First Encounter with Service Design

**Leili:** I am going to share how I benefit from the Service Design mindset in my daily life, but I have to confess, this idea really goes back to my very first encounter with Service Design, because my first experience wasn't as a designer.

It was actually as a client working with the Service Design agency. So before I talk about the teams, I want to tell you a very short story that about how it felt to be the client of a service designer. Exactly. While I was jumping here as a content manager in that tourism company, Corona Pandemic hit.

The tourism was that until when we didn't know, could we continue, like before we didn't know. It was so hard to plan ahead and predict outcomes and also so difficult to analyze what was happening or draw clear boundaries about the context and the like ecosystem. So it felt like getting lost.

I think that what we ha we all have in common here is facing these kind of hard situations. Not just during the Corona, but in many layers of our life, in our relations, career path, personal growth, just the time that when things keep changing and everything feels unstable, full of volatility or when the future is so unclear that we live in unc, the time that went.

So many factors like economy health, politics, they all are connected and everything becomes so complex and hard to analyze. And when the information conflicts and the situation turns ambiguous, these are exactly the conditions of what is called a VUCA war. And in those moments, I honestly feel like a turtle.

In a board that moves too fast and everything is unclear. It is so stressful, isn't it? So keep this mutual experience here and let's go back to that story in that Corona days then our tourism company was really struggling with that VUCA situation. We reached out to a Service Design team for help, and you won't believe what happened next.

We got a holistic view, which made it easier to find a way outta the crisis. At the same time, we were given a set of tools to make sure we didn't forget the journey that we were like on. So we learned to separate assumptions from reality and to the most important thing was that the.

What truly made them feel happy when certain things happen. As part of that client team, I must confess what they did was truly valuable. So I resigned from my job and decided to become Service Design designers. So I'm here so I could join the people who create that kind of value for others, but after a year of practicing Service Design.

I found myself wishing there was someone who could do for my life what service designers do for business. Imagine to have someone who maps my journeys with empathy, to have someone to dig into my life, my pains, my needs, my hopes, and helps me see where I actually fit in all like easy, messy context and relationships.

Seriously. If businesses can have service designers, why can't I? 

## Applying Service Design to Personal Life

**Leili:** So I decided to hire myself as my own personal service designer to apply the Service Design mindset to my own life, because at the end of the day, I just wanted to live little bit happier. So here. I think my very first encounter with Service Design as a client shaped how I have applied a Service Design mindset in my daily life and become the client of my inner service designer.

I would like to share four tips with you with real examples and show how they are all connected. Okay. 

## Tip 1: Co-Creation and Empathy

**Leili:** Let's jump to tip one. Tip one is about co-creation sessions and making empathy to find out more. In my experience working as a client with service designer. They ran many cocreation sessions that brought all of us in a client team closer to each other and to the issue that we were, we had in that time.

And during the session, I felt heard and understood. Later I realized they was a facilitator guiding everything. And I hadn't even noticed that how her role or the visuals were helping us understanding the thought. And after the design we had new things to think about that helped us to uncover the different dimensions and per perspectives of that issue.

As. My inner service designer, I borrowed this co-creation and empathic approach from here to explore different dimensions of mindset about an issue and draw my own co-creation map here how it goes. I pick a challenge, it can be personal work project. I let it go by asking what, why, and how to find out like more dimensions about that issue.

And I facilitated by sketching more than using usuals. For example, I am in the session with myself talking about what I want from my job. I don't want my job to force me specific time and place what's, but by writing down these many words come in my mind, like being my boss, working remote. He read memoriz, memorize, and feelings of that kind of jobs that makes me distracted.

By drawing this sketch, I feel I am understood and not judged, and also it is truly fun. This is the best facilitation event I know in self-creation sessions. In my experience. Just one co-creation session helps to know more about the issue and explore. Next steps this image belongs to three years ago illustrates my first co-creation session with myself.

I put myself in the middle because design is the human center and find out about the issue I'm struggling with around it. And then I ask more WH questions to make clarity by visualizing my inner dialogues. I turned abstract feelings into tangible maps that I could work with, and they make my next steps.

And this is also how I run creation sessions for my friends. Inviting them for coffee and turning it into a session to explore like the carrier desires.

Tip two. 

## Tip 2: Double Diamond Framework

**Leili:** It is about double diamond and tating stuff when working with designers as a client in that tourism company, I knew nothing about Service Design. Okay? And this double diamond felt like an agreement between the client team and the design team that this part here is the problem solution, and.

Where we discover and define, and here is the solution stage where we like, develop and deliver. And this process is iterative. I realized instead of jumping to quick fixes, service designers follow this process to define and clarify what problem or issue is, I must confess as a client in that time.

It helped us a lot to navigate uncertainty, there is always an issue with me in my daily life. There is always an issue. So I borrowed double diamond framework as a mindset to make sure to solve the right problem before solving the problem, right? I try to find out where am I with this issue That is always with me in the double framework that I'm in solution part or I'm in.

More questions. Designers might use many tools like to state the issue, but my favorite tool that I use in my everyday life is five wise to make sure about my issue is taken. Let tell you an example that how this actually save me from burnout. I had this problem and solution statement, I have to work more hours because I wasn't satisfied with my project result.

The more I worked, the closer I got to burnout and my results were still not satisfying. Here. I run like a simplifi ways to dig deeper into the real issue that, okay, I'm not satisfied with my project's results. But why? I'm not satisfied because ideas don't feel creative. Okay. Why? They don't feel creative, because I can't connect and concentrate on new ways of thinking, and why I cannot concentrate because my brain always feed so full and tired.

And why my brain is always full, feel so full and tired because I never give myself this space to step away. And why I don't give myself the this space because I keep telling myself that the only way like to do this is work more hours. It is obviously a contradiction here. Working more hours was just a solution for not being satisfied with my outcome.

Outcomes, actually, but the real problem wasn't the hours. It was my mindset about how to improve my result, and of course it wasn't working. This five wise technique to find out the roots of an issue has saved me from many break of situations, and I also helped. My friends and my family with this mindset by like asking more whys and relocate and reframe their problem.

So here in my example, that was from a real experience two years ago. Instead of that linear problem solution, I set my issue here, reframed my problem as how might I design my work life to make room for creativity. And at last I decide to reduce my working days, two, three to four days a week and to have only one project.

However, it made me earn less money, but I am happier and healthier. Okay, the tip three. 

## Tip 3: Deep Interviews and Divergent Thinking

**Leili:** Tip three is about doing deep interview and divergent convert that is attached to Service Design. As a client we saw tons of data, some visible, some hidden, that made us so stressed and confused.

Service designers took that mess and turned it into the pattern patterns actually everyone could understand. Later I realized I needed to get used to the whole this diverge and converge process That's. Everything without judgment, which is the diverse part, and then find patterns and make sense of the chaos.

That has a con in that diverse phase. Service designers run deep, deep interviews with stakeholders and users. That's. So I expected to show my side, someone who knows her job handles problems, but it went so differently. She was just curious about how I do my job. No one at work had ever asked me those questions in that way that felt that I so safe and without judgment, even myself.

To be honest, that is really skill, and I really needed that because this is also me as a human being and my mind is full of mess that sometimes all these things jumbled together. Pains, questions, honors assumptions. Here I truly want to interview yourself and calling it research. So like a dreamy inner service designer, I get curious, jumped in and start clustering the complexity with the interview with myself.

Then analyze it as we do for businesses and find patterns and priorities. Let me show you how it makes an impact with an example. Exactly. About 10 months ago, I felt so lonely in. I felt lost again. My inner service designer started being curious and em about my situation. Really? I'll help you. Yes, we can do it.

And I write down all the questions a service designer might ask to explore feelings, calm context, and my needs. Then I sit an appointment with myself and explore with curiosity and actually empathy. And of course, I. Record. Record the interview at last. I transcribe it and reframe the issue. This picture that you cannot read fortunately is the result, and it's helped me prioritize my problems and understand my resources.

One of my main pain was the absence of professional community for sharing experiences and learning together a gap that made my work journey feel so compared like to other professionals. Then I reframed it into a design question that how might I reduce the feeling of isolation with inspire and replace it with inspiration and shared growth?

And after 10 months and many activities that is now, I have all of you here. So many friends and such a supportive community. Thanks to you that you are taking your precious time to hear me and I can share what I truly love with you. I think that it is very cool. Let's jump to the last part. 

## Tip 4: Documenting and Visualizing

**Leili:** Last tip to me.

This last tip is the one that without it all, previous ones might get lost and make me go back to the total life in a client team. I watched designers come and go gathering tone of data and then presenting their analyzers to us. To be honest, sometimes we were a bit skeptical about the outcomes, especially since the duration of the project was long and we had forgotten many details.

And we might ask them that, what have you been doing all this time, really? Or where did these results suddenly come from? Or when do we finally get to see the big valve? And then they showed their magic. Took us on a flight over an infinite whiteboard that I know now that it was Niro, and when we zoomed in, we could discover even more details.

This documented and holistic view together was super helpful to find our position whenever a change was happening or we got lost. That's why I have borrowed a habit of documenting. All my Service Design mindset practices on an infinite whiteboard, just like designers do. I use Figma for this. It's all started with the co-creation session I showed in the previous slides, and it's on the top of the board.

And for any topic that involves complexity or uncertainty, I create a dedicated work. And on each board I do whatever I need. Co-creation sessions, deep interview, prototyping, anything over the past three years. I keep most processes here in Figma. Each board in my experience can represent something like, it can be a big goal or ambition, like I have a board for starting my own business.

Or it can be a temporary project. Like I made a board for preparing for two days presentation and I was working on it for two months. It can be a personal issue like my sessions or relationship concerts. And I must confess that the longest board is for this one, my relationship concert. It also can be about my worries, like sometimes I.

I become worried about like finding out a new like source of outcome. I also keep any idea that comes to my mind in that Figma, and I find out if that idea works with like prototyping. For example, I keep a board for running my own business. Where I can drop relevant doubts or findings there, and even when I'm busy with other projects, it is still there.

So by this way, nothing is lost. I can return anytime and I can spot connections like how a small project might lead to a bigger opportunity In conclusion. Let me tell you how all these process and documenting like this has helped me. I'm living like this. Okay. Sometimes unexpected things happen. It might be something global, like a pandemic or political change or even something personal sometimes happens.

Like my health issue or my carrier, these.

Understand and then continue in a like new way. But this Service Design mindset and tips helped me to understand what to do with consuming less time and energy. A very close example, around two months ago, I experienced a situation in Iran in my country. That was the real example of living in and.

Hopeless kind of lie and useless. I was thinking that I haven't in, I haven't done anything. And after the ceasefire I had to get ready for an interview that was very important for me. I sat on my desk and it took a day or two flying in my Figma and I found wherever I, what I wanted and what I had done.

And at that time I believed more in how the Service Design mindsets. Hope brings and brightness when a crisis happens. So I think that is so cool that we all have an inner service designer close with dreamy client, I mean ourselves. So these are just suggestions based on my circumstances and I would like to hear if others are.

Do this in their own way because I know that maybe all of you do this and to feel less stressed in this ever changing board. Thank you for taking your time. Curious to hear from you. 

**Daniele:** Thank you so much, Leili. What an inspiring and lovely way of sharing that, all of that. Especially to me there is an element that is very strong where you live in a context where sometimes it's quite.

Quite challenging also war times, et cetera, and to hearing that message of hope is very is very beautiful. And how you develop your inner helper. This is something that is truly true, truly exemplary. Thank you so much for. For sharing all of that with us. I see already in the chats that people are saying, I feel the same way too.

This resonates so much with me and how my brain works. So I see that there is a big resonant already there. 

## Q&A Session

**Daniele:** I'd like to open now a bit first a bit a few questions from from you guys.

And so to warm you up, I will ask obviously the first question so that you have a bit of time to think about your questions because I know you have many.

## Q&A: Visual Thinking in Helping Others

**Daniele:** I know that you are someone who is extremely helpful, not just for yourself, but for others.

And and my question to you is how can. This mindset that you have be something of help also for our friends, our family. How do you make that expands to other people? 

**Leili:** Actually, I, kind of visual thinking has helped me a lot to make, the sessions session or the talking with people easier for me because when they are talking about a very pain that is so deep for themselves and I draw it like in a very casual and fancy way, it looks like that they feel a bit.

Safer and it helps them like to share their stuff and I can help them like by, okay, this is not your problem. Maybe it's a solution of the problem that we have to seek it for it. And, but how they, how I help them. I ask them, I go to them and ask them that, may I help you? The way that I know I do this risk, but the happiness and the the reward of it is so big for me, and I think that for them.

**Daniele:** That's very beautiful. I hear two tips in it, which are very strong. The first one is to make it visual, make it tangible, and this aspect of the mess that we have in our head sometimes just to see it suddenly it feels much less scary because it's oh, problem here, solution here.

This is linked to this, so I have to start there. Oh, okay. Suddenly it feels much less overwhelming. That's a beautiful thing. 

## Q&A: Engaging Conversations and Asking for Permission

**Daniele:** And I want you to focus here something that you just said, which is this idea of before you help others ask if it's okay. And I think this is a very beautiful way of saying, Hey, I might have a few tips and tricks and strange ways of helping.

Is it something that you'd like to, and this is a very beautiful way to engage the conversation because some might say, I'm excited for it, and some might say no, that's my personal thing. I just want to complain. And that's fully okay too. And that's it. That's a beautiful way to create that first interaction.

Thanks so much. You're welcome. 

## Q&A: Community Feedback and Service Design in Personal Life

**Daniele:** I'm gonna share a few things from the chat. We have some people saying I find it absolutely amazing that there is a way to apply Service Design principles in one's personal life. Someone else suggested lady, you definitely should write a book called the Service Design.

To love and life. And another comment that comes is, thank you so much for this deeply honest and and it was deeply honest and I love the way you shared your insights as a service designer. I found coaching practices and Service Design work beautiful together. And I'm currently exploring the inter intersections too.

So I really enjoyed hearing your perspective on this. 

## Q&A: Service Design Community in Iran

**Daniele:** And now we have a question from someone who says, is there a Service Design community in Iran? Is there some, a community in Iran that people could join? And if not, when will you create it? That's the thing that I add. 

**Leili:** Actually, Service Design.

Pulse is a new community in Iran for far c speakers and the, one of the service designers that came to our tourism company. Ron is one of the like co-founders of it. That's you see her in the presentation and but yes, this is just this one, but I think that we need more. 

**Daniele:** And.

For people who say this is a good community, it's beautiful, but I'd like more, what would you recommend to them? If they are in an Iranian context and they still say, I long for this community, what will be your suggestion? 

**Leili:** I think that Service Design policy is the best. The best one that you can text them and they have also have a page on LinkedIn and recently they are gathering to make the community stronger.

So I think that they will be so happy if a new one joined it. 

**Daniele:** Wonderful. We have a question from Inca. Inca, please feel free to ask your question. 

**Inka:** Hi first of all, thank you so much. This was so good. Great. Amazing. I loved it. 

## Q&A: Visual Thinking and Personal Practices

**Inka:** I wanted to ask because I remember that you said, about the things that you had in your head, like what would you like to do?

And instead of writing you like to draw them, like how did you come into this realization? Because I always do the, like the writing part, but I think it's, like you said, it's somewhat like restricting and takes your like mind to somewhere else. But how did you realize that like drawing it out is better?

**Leili:** Actually I think that, I don't know, but I think that because I'm myself, I'm a visual thinker, but it doesn't mean that I have born with this. Skill with this dislike skill. But I have practiced because I was encouraged for drawing it. I'm drawing doodles and even in meetings especially when it is too long, I start drawing to concentrate because words like make me distracted.

And sometimes when I start writing about an issue. I get lost in it. And just by experience, I realize that thinking visual can help in this way. And yeah, and if you want to practice it, I can suggest that that Giovanni rule. I think she, he has a, he is also a service designer, a professional one, and he runs.

Drawing gene which are super helpful. It's classes for thinking visual and he ha he has also created a drawing canvas that with just six minutes a day can significantly strengthen your ability to think visually. And I'm real, really thankful for this from him. Yeah. 

**Inka:** Thank you and thank you for the tea.

You're welcome. You're welcome. 

**Daniele:** Thanks so much for the question. 

## Q&A: Storytelling Techniques and Journey Mapping

**Daniele:** We have another question that comes from the chat, which is beyond using the double diamond framework, are there any other storytelling techniques or methods you like to apply or that you would suggest when it comes to shaping narratives or what's happening in people's life?

**Leili:** I use Journey, the way that people service designers draw journey maps. To because it cluster these tips to reach something and it is visual. It helps me in the visual way because I can separate that, what people are going to see about that, like what I am doing and what I am doing in the blueprint or in downers steps.

More than like double diamond. I think that I use this equip. And asking questions and journey mapping a lot in like the boards that you see that I had many of them. 

**Daniele:** Thanks so much. In fact, I imagine that I always love this idea of mixing and reusing tools for another purpose. It's like you're using something that works very well in one context and you then bring it in another context.

That's a beautiful, 

**Leili:** actually. You have to in my experience, I customize the tools a lot to adapt my need, for example, in my relationship. In my close relationships, I made a tool because there was like a scene that I remember from a conflict with my partner, and there was a feeling there was what we said to each other.

And there was what I remembered about that like conversation. So I drove that scene and I write my feeling, my thought, and what I remember from that and for myself and for him. And we talk about it and that's how we survive to breakups from breakups. 

**Daniele:** Thank you so much. We have another question. Someone who says, Hey, lately I love your presentation, visuals, and application to your personal life, is there a way you also draw a line between things in your control?

And outside of your control I'd be glad to know more about your, you bridging the gap between the problem and understanding, shortening the time and effort. So as you showed that this at the end where you said Service Design helps you to yes. We use that time of uncertainty and we need a question here is around this notion of.

How do you show and work with what is something that is in your control and how you work with the stuff that is outside of your control? 

**Leili:** Actually that's a good question because I sometimes I have to separate them that some stuff are under my control and some stuff aren't. But more than this.

I have re I, I faced another problem about this issue that the hardest part is when I notice a certain assumption that my mind treats as reality and it filters everything through it. And when I was like searching for it, I. I know there are called mental schemas that are like mental shortcuts or frameworks that our brain uses to understand the word, and they help us quickly to interpret situations, but sometimes they make us see things in a fixed way, even if reality is different.

And this, pre assumptions make me put me in trouble about like even finding out what is on, what are under my control and what are not. So I am really trying asking for help like from trapes, from my clothes ones to finding ways to understand if this assumption is fixed with reality or not.

Yeah. I dunno if it was helpful or not. 

**Daniele:** Absolutely. Absolutely. I'll jump to another question. Someone says, I come from a graphic design background and shifted into art direction, and now I'm very new to the field of Service Design. In my freelance work with agencies, projects usually run. On strict timeline where we pitch to clients and move straight into execution was little room for co-creation.

In those moments, how can I introduce, encourage and ate co-creation sessions? Starting from my role in environments that are not familiar with Service Design, especially in Indonesia where Service Design is still relatively new and uncommon. So how would you motivate people to. Invest the time in the co-creation before jumping right into the implementation.

**Leili:** Yeah it's very good point because as a visual. Thinker I felt alone. I started searching about this visual thinking and stuff, and I found out about graphic recorders and I had a session with a graphic recorder to illustrate one of my pain points and I realized that how much this graphic recording is helpful.

In co-creation sessions to make this understanding about an issue. And, and when I search more about this graphic recording, I don't know, in Iran I don't know that people are doing this, but in like other countries, I have seen, especially in Italy, that they have communities for this and they start listen, they practice a listening at first that.

How the skills of listening and then make it into the graphic. And it helps a lot in create co-creation session. And if you can like use it in your work or in co-creation sessions, I think that it's really make bring energy to that co-creation sessions and bring everyone in one stage.

**Daniele:** Thanks so much. 

## Examples: Prototyping in Personal Life

**Daniele:** I'd like also now maybe to give back to the audience the opportunity to maybe I'm gonna ask the questions to you all here, present. How have you been using your Service Design skills, professional skills outside of. I think this is really what I hear also today from lately where we know so much from work that we could use in our day-to-day life or relationships, parenting throwing birthday parties and even just home renovation.

I'd like to be curious to hear from. All of you, if you have also experiences that you'd like to share tiny tips, tiny ways of doing that, obviously, as always, you can raise your hand in in Zoom or just share something in the chat that I will read out loud. 

**Leili:** Yeah. I'm also so curious to not feeling very weird that we're the only one using this in our personal life.

Please say that you're doing this.

**Peter:** I'll just repeat the what I put in the chat, which was a friend of mine. Her daughter couldn't decide what she wanted to wear for Halloween, which in America and Halloween, you dress up and go visit houses and get candy, and so she and her daughter like went to the wall and did a mental map and helped her decide what costume she should wear.

I thought that was hilarious.

**Daniele:** Yeah. Thanks so much, Peter, for sharing that because I think it's quite beautiful to have kind of this thing where, you know. It can be used by someone who is in a war context, and then someone who's throwing a party or has to think about a costume choice. So that's, seeing that nothing is too small or too big is definitely a beautiful learning here.

Thanks so much, Peter. 

**Peter:** Yeah. And I was talking with an artist yesterday who's trying, who's working on a piece that takes her photographs and turns them into, an outfit and then how the photograph wraps around the body. They have to like figure out like, so the prominent parts of the photograph map to the prominent parts of the body, so it.

The photograph is effectively conveyed, even though it's on a address, and so we're like you should decide who your primary Persona is for the art show. Oh, yeah. Welcome for the,

yeah.

**Daniele:** Really beautiful. Thank you. And it's quite beautiful how it gives you also a kind of language for making these absurd things, complicated things. And then suddenly you say, oh, but we are gonna just do a Prototype about it. And then people look at you and say, I thought what? And then it's okay.

And then you're giving him the, a language to deal with the ambiguity. And that's also a very beautiful way to to manage that.

I'm obviously open to other sharings.

**Inka:** I can share something. I really had to think about it because I think us when we are thinking about these, everyday life in like design terms and design thinking is so embedded to us that, that it's maybe hard to say that I'm actually using something like from that in our, my life.

But I do a lot of prototypes from anything and everything be it just like small things about. Some like the kids' costume or something like that. But also all of my ideas all the business ideas that I have, all those kind of things, I make a Prototype from that or that what would I would like to do in five years or something like that.

So I make it as a Prototype. I make storyboards and sometimes even the desk desktop models from those. So it's like easier to understand because I'm also like a very visual thinker, but more in terms of I don't get just like pictures. I get moving pictures, which is maybe why it's been hard to translate that because I don't know how to make animations or something like that so I could actually get the thought.

Out as I'm thinking it, but I will try the drawing Jim and try to enhance that. 

**Leili:** But there is another community is. Sketch, not a school that they call themselves as the most supportive community on internet. And there are also a good source like to practicing sketch noting and visual thinking.

But about these prototypes are a good, I think that I have a, I have done something that it wasn't on my mind that I spent. A lot of time I used to spend a lot of time on sit on checking my emails and I was thinking to myself that, Hey, you are spending lots of time on checking your emails.

You have to like, learn a lot of things from them, many articles, many newsletters and stuff. And it was like becoming kind of tank on my head that you are like lazy, you cannot learn from. So I started the Prototype to the board and learning from emails. And for two weeks I start writing down and putting all my learnings from emails on the, on that board.

And after two weeks I filtered my email that okay.

Have more focus on it. And the other some of them was just for have a very short look at their titles and that's like ding. I'm a head stop with that Prototype and I feel free. And I even spent less time on checking my email now, so I'm real. I think I, I think that Prototype thing is really helpful and it free your mind a lot of time.

**Daniele:** Absolutely. Thanks so much. We have another example that is shared in the chat. Someone that says that it, that this approach reminds her of how a personal stylist who is choosing closest starts with the jobs to be done. And. Which makes a lot of sense. So not just thinking about what would fit, but what is the job that is given to the specific clothes for the specific occasion.

And so that's a beautiful framework also to then bring that back to something very concrete and very specific. Beautiful. I'd like to mention maybe another webinar we did, I think one year ago which was about prototyping for life, which was quite an interesting thing, which happened at the service Swiss Service Design Day 2024.

If I don't, if I remember well. And it was with Maria. I will leave then the link in the chat and in the description, but also quite an interesting approach where she has a focus on how you Prototype new lifestyles, new ways of working, new ways of living. So it's a lot about around the idea of prototyping, but I think it, it matches quite well also what we are speaking about today.

## Resources and Recommendations

**Daniele:** Now people, I imagine a few people will be like, oh, this is interesting. This is already helpful. You gave me the sketch note community, the thing from Giovanni. Are there other resources that you gathered along the way where you say this is something that can be used to help you develop your inner service designer?

**Leili:** Okay. Yes. I think Daniel's website is one of the best resources for not learning Service Design in like small, easy to digest lessons, written in simple language. But also he has also shared a series of videos about how Service Design applies to everyday life, which are really in interesting.

And I suggest all of you to check. But yeah, and I haven't found that much source about this topic. Just there was a guy that. I think I saw a video on YouTube. It was I think a TikTok Ted TikTok, and he is executive director of the Life design Lab at Stanford University. And he talked about how design thinking can help design your life.

But I haven't read his book or search more about it, but I think that he can also be another source. 

**Daniele:** Thank you so much. So I will put the link to designing your life and also in the descriptions from this event. And and as you mentioned, but I, it wasn't a goal. I will also mention the course the tiny course around the every day.

**Leili:** Thank you. I use your website like chat gt. Okay. And ai. I just search for words. Everything that I need comes in very like short and to the point sentences. Thank you. 

**Daniele:** Really appreciate to be the strategy PT of someone else. That's really cool. Thanks so much. 

## Conclusion and Community Hangout

**Daniele:** Which brings me to the closure of kinda the official and recorded moment.

We will then transition in a few minutes. To a moment, which is a bit of a more community hangout moment where nothing is recorded. For those who want to stay a little bit longer, then we have a bit of a more informal conversation. So for those who want to stay feel free to stay a little bit longer after.

We always appreciate that. And for those who have. A family to attend to, a sandwich to attend to, or a dis, a Disney show to attend to. And that's fully okay to enjoy all of these things. But for now, I wanted to say a big thank you to you lately. 

## Closing Remarks and Community Engagement

**Daniele:** You gave a lot to the community today. You gave a lot of insights you gave a lot of time. What can people give you back? What can people do for you if they reached this moment? 

**Leili:** Oh, sharing your Service design practices or if you had done the same thing and it can be very helpful.

For others. I mean that even if I try other ways, I will share it on internet and on on LinkedIn because it was so helpful for me. It's really helped me to be a bit less nervous. So I really want you to share your experiences as well. Thanks to you and, thank you Daniele, for the lovely facilitation and I am so proud to be part of this community.

And also I truly appreciate all of you for joining and even more for sticking with it despite not knowing exactly what this would be about. I hope you have enjoyed too. 

**Daniele:** I really appreciate all what you shared today.

All. I also personally appreciate from the Swiss Service Design Network side. All the involvement that you have with the community it's it's a true pleasure to always see you in those events and to be such an active participant in those events and that it's something that I truly appreciate.

Thanks so much to you, Leili. Thank you so much to everyone who has joined.