30 minutes

This is a short 30 minutes creative break where you get to learn from an expert.

3 learnings

Get 3 hard learned lessons from the expert.

3 questions

During the community Q&A we'll select three questions from the audience that we'll share with the expert.

​About Birgit Mager

After some years as an in-house organizational developer and systemic consultant with companies like Hewlett Packard and Muelhens Prof. Birgit Magers interest shifted to the paradigm change from products and technologies towards services and how to help companies go through that transition.

In 1995 Birgit Mager started teaching as a professor for “Service Design” at the University of Applied Sciences Cologne (KISD), Germany. As she was the first professor ever in this field, she always felt that it is part of the responsibility as a professor to create awareness and interest in the graduates and make sure they will find jobs! So it was not only her interest to develop the theory and methodology of service design and to build a curriculum around these – she always put emphasis on collaboration with real partners in the private and public sector, to publish, to talk on conferences – to spread the word about service design!

Read her full bio here

From Monday 26th of May until Sunday 1st of June 2025 we celebrate the Swiss Service Design Week. A week where daily the community meets to learn and exchange about Service Design.

From Monday to Saturday we meet remotely for lightning talks. On Sunday we celebrate the official Service Design Day by meeting on-site in Switzerland's capital Bern for a day of workshops, talks and community hangout moments.