Our Service Experience Design Masterclass 2022 participants demonstrated deep empathy and appreciation of Service Design beautifully implemented at Heartbeat@Bedok. It was a pleasure to co-facilitate with Robert Brodeth from ONG&ONG, Larry Seow and Andrew Lee from NYP School of Design & Media. Learning new insights from our guest speakers Emeric Lau and Gary Soh from Immortal sharing the domain of branding and wayfinding integrating with Service Design. Wonderful backstage support from Gina Weers, Jeffery Yap and Karen Chen from Nanyang Polytechnic School of Design & Media in making this possible!
In this issue of Touchpoint, we focus on interdisciplinarity itself. What does success look like, and what are the tried and tested methods to achieve it?
Join us for the Service Design Global Conference (SDGC24) this October! Whether you prefer attending in person in Helsinki or participating online, exciting opportunities await. Register now on the conference website and be part of this inspiring event. See you there!
As the practice of service design continues to gain recognition and traction, a notable trend has emerged: organisations are choosing to build and utilise in-house service design teams rather than relying on external agencies. This shift brings with it a host of considerations, both positive and negative, that merit in-depth exploration and critical reflection.
What you are about to read is the latest thinking — and hands-on application — around service design and AI.
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