Service Design Network (SDN) in Singapore is represented by the thriving service design community in the form if "Service Design Singapore (SGSG)" is a community of service design and innovation practitioners from public sector and private sector in Singapore.
Key features of our community are our in-person gatherings that foster human connection and provide space for serendipity, and quality of content that we bring in terms of curation of speakers, their stories and principles of practice that participants derive from this.
We are not for profit. We are run by a bunch of volunteers who give their time, energy and often time personal money to run activities of SDSG.
Nav Qirti is Principal Ideactio, an innovation consultancy, and co-founder of the School of MetaSkills. He has led innovation, service design and change initiatives across global firms, small and medium enterprises (SMEs) and the public sector agencies, helping them to drive transformation. He has worked with clients like DBS Bank, Manulife, Bayer, TATA Group companies, NTUC Fairprice, PropertyGuru, Singapore Police Force (SPF), Home Team Science and Technology Agency (HTX), Public Services Division (PSD), National Environment Agency (NEA), Accounting and Regulatory Authority of Singapore (ACRA), Enterprise Singapore (ESG), Infocomm and Media Development Authority of Singapore (IMDA), Singapore Tourism Board (STB) among others. He is deeply curious about the understanding of the human-machine relationship, and how this understanding can be applied for companies to create desirable futures in terms of new products & services, culture and people capabilities in pursuit of innovation. He is appointed trainer at Civil Services College of Singapore, he runs ‘Innovation Sandboxing’ course for leaders in public sector. He is SUAB Ambassador (StartUp Asia Berlin) appointed by the Berlin (Germany) State Government to promote and foster dialogue and partnerships among startup communities in Berlin and Asia.
Evonne is a service design practitioner and facilitator with 14 years’ experience across public service, aviation, and consulting. She specialises in helping teams make sense of complex challenges through design thinking, systems thinking, and human-centred facilitation. In recent years, she has expanded her practice into learning experience design, equipping public officers, professionals, and youth with tools to solve real-world service and operational problems. She is an ICF-certified coach and ACTA-certified trainer.
Gabriel heads the Service Design Co-Lab and the Specialist Diploma in Service Experience Design & Innovation at Nanyang Polytechnic, guiding students, professionals, and organisations to apply service design tools meaningfully. With 10+ years in Spatial, Branding, and UX design, he brings a rich, multidisciplinary perspective. Fun fact: he hunts flea markets for vintage watches and Batman memorabilia—fuel for his creativity and, hopefully, his retirement.
Amanda is currently a health systems and service researcher. Her experience spans academia, community building, collaborative philanthropy, and design. At the heart of her approach is her training as an anthropologist - to see the humanness and connectedness around her and channel it in ways to imagine and create better for people. Fun fact: her life revolves around community and surfing—everything else fits around them.
A curious soul with over 15 years championing learning and innovation in the public sector, Sharon believes that best solutions emerge when we truly understand the people we serve. Something fun about her: find Sharon hunting for blind boxes or making jazzy attempts with her saxophone.
Zhiting goes goo goo gaga over anything psychology, tech and brain. She loves travelling and discovering less known places in the world. She is always on the lookout for outstanding DJ transitions!
Rachel thrives on bringing people together to tackle big, messy challenges, making even the most complex topics feel human and hopeful. On weekends, she’s in the forest as a Forest School coach, finding magic in hidden trails and the occasional curious bug with little ones.
Kartika is an experienced product and service designer with expertise honed across diverse sectors including FinTech, GovTech, FMCG, SaaS, and Property. As a consultant, she specialised in rapidly transforming complex B2B and B2C challenges into simple, intuitive user experiences, consistently delivering impact. Fun fact: She is a freediver, marine biology, and travel enthusiast. The world is her oyster, and she's continuously in search of the best spots to make friends with fish and coral.
Ailin is an aspiring UX designer with a background in marketing and mass media, interested in creating products that are genuinely useful to people. You might catch her trying to repeat MRT announcements in every language (still struggling with Tamil). New to Singapore, she loves exploring different cultures and dreams of mastering Mandarin one day.
Brenda is a UX researcher and program manager who is excited about building a more compassionate society. She loves learning about why the world is the way it is, the highs and lows of human nature, and what we can do reduce suffering.
