Service Design Network (SDN) in Singapore is represented by the thriving service design community in the form if "Service Design Singapore (SGSG)" is a community of service design and innovation practitioners from public sector and private sector in Singapore.


Key features of our community are our in-person gatherings that foster human connection and provide space for serendipity, and quality of content that we bring in terms of curation of speakers, their stories and principles of practice that participants derive from this.

We are not for profit. We are run by a bunch of volunteers who give their time, energy and often time personal money to run activities of SDSG.

Nav Qirti
Nav Qirti - Founding Member, SDN, Co-founder Service Design Singapore - SDSG (since 2014)

Nav Qirti is Principal Ideactio, an innovation consultancy, and co-founder of the School of MetaSkills. He has led innovation, service design and change initiatives across global firms, small and medium enterprises (SMEs) and the public sector agencies, helping them to drive transformation. He has worked with clients like DBS Bank, Manulife, Bayer, TATA Group companies, NTUC Fairprice, PropertyGuru, Singapore Police Force (SPF), Home Team Science and Technology Agency (HTX), Public Services Division (PSD), National Environment Agency (NEA), Accounting and Regulatory Authority of Singapore (ACRA), Enterprise Singapore (ESG), Infocomm and Media Development Authority of Singapore (IMDA), Singapore Tourism Board (STB) among others. He is deeply curious about the understanding of the human-machine relationship, and how this understanding can be applied for companies to create desirable futures in terms of new products & services, culture and people capabilities in pursuit of innovation. He is appointed trainer at Civil Services College of Singapore, he runs ‘Innovation Sandboxing’ course for leaders in public sector. He is SUAB Ambassador (StartUp Asia Berlin) appointed by the Berlin (Germany) State Government to promote and foster dialogue and partnerships among startup communities in Berlin and Asia.

Raymond Tan
Raymond Tan - Service Designer & Design Facilitator

A dynamic and passionate service experience designer with a proven record of advocating service design in Singapore. I have introduced service design across organisations, leading in new business initiatives and managing projects from concepts to implementations. I am a dependable and creative team player with exceptional communication skills and customer experience management. I am skilled at applying service design methodologies to identify new opportunities that further organisation's goals and driving results.

Gary Lim
Gary Lim - Senior Strategic Designer

I'm a Strategic Designer with BCG, specialize in Human-Centred Design, Service Design & Strategy, and Customer Journey Transformation. A fashion and industrial designer by training, my experience in IT Consulting have armed me the practical knowledge in digital experience innovation and Agile Ways of Working.

Chua Jia Xiang
Chua Jia Xiang - Service Designer

I graduated from The Royal College of Art, London, in 2017 having majored in Service Design. As a Service Designer in the Healthcare sector, I drive service, process, innovation, and organisation transformation that improves and makes an impact on people’s lives. Together with our stakeholders, we co-designed a human-centered and holistic care for our people. I am also an adjunct lecturer teaching Specialist Diploma in Service Experience Design & Innovation at Nanyang Polytechnic.