We are delighted by Murali from Virtual Digital in his sharing of the importance of Service Design thinking approach to drive innovation in the post-pandemic world. He emphasis on 4 main key trends through accelerating digital adoption, reimagining customer experiences, rethinking business model, and the shift in the remote working environment. Using deep journey mapping techniques to discover opportunities and interventions to enhance customer and employee experience. Graduates from the Nanyang Polytechnic Specialist Diploma in Service Experience Design and Innovation also shared their capstone project learning experience which they designed an inclusive service solution for cancer-stricken patients by creating awareness and support by the community.
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Touchpoint – The Journal of Service Design provides a window into the discussion of service design, facilitating a forum to debate, share and advance the field and its practices. In addition, it aims at engaging clients to listen in on the discussion, learn about the field, and become involved in the development and implementation of service design for their organisations.
As we learn in this issue of Touchpoint, organisations large and small are applying the same rigour - and many of the same tools and techniques used to focus on customers - to make sure that employees perform at their best, and are fulfilled in their work. And it’s become a natural domain of service designers, who are taking on this challenge around the globe.
As we learn in this issue of Touchpoint, organisations large and small are applying the same rigour - and many of the same tools and techniques used to focus on customers - to make sure that employees perform at their best, and are fulfilled in their work. And it’s become a natural domain of service designers, who are taking on this challenge around the globe.
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