I am a Design Leader with more than 15 years of experience in delivering business value through innovation, customer strategy, and end-to-end experience design. I have worked on complex B2B, B2C, and E2E products and services across various industries such as healthcare, technology, retail, public services, education, etc. 

My work involves collaborating with designers and product development teams to gather insights, prioritise customer pains and opportunities, create an inspiring strategic vision, and bring ideas to life. My ultimate goal is to make the world more inclusive and human. I derive joy from delving deep into challenging problems to find solutions that improve people's lives worldwide.