Interested in getting involved with the SDN San Francisco chapter? Email us at with your ideas for events, to volunteer your time or space, or just to say hello.

The San Francisco chapter of SDN is here to facilitate service designers to meet, learn, and further their careers as well as the discipline of service design. We hope to solicit papers and research studies for Touchpoint and to encourage San Francisco chapter members to submit proposals for and to attend the annual conference.

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Chapter leaders:

Sophie Jasson-Holt
Sophie Jasson-Holt - Content and Service Designer; Agile Coach

Sophie Jasson-Holt is a co-founder of a service design studio, Amy & Sophie Strategic. Amy and Sophie help clients to navigate the end to end customer journey, and to design holistic solutions for people in organizations. They help clients empathize with customers and tackle business problems through strategy, design and research. From physical to digital, the full spectrum, all the touchpoints, of a service experience is thoughtfully analyzed and expertly crafted.

Bernie Geuy
Bernie Geuy - Consultant, Power of Design Services

Bernadette Geuy is a design consultant working with higher education clients, at the intersection of people and technology, to improve student and faculty and experiences. Her passion is using human-centered design methods to improve services delivery and to support students' academic success. Bernadette has a BA and an MBA from UC Berkeley and co-chairs the San Francisco Chapter of the Service Design Network. Clients include UC Berkeley, Stanford University, California College of the Arts (CCA), CU Boulder, and Sonoma State University. Her projects include strategic planning for a new South Asian business school, change management for a Workday Student implementation, designing a student innovation event and assessing financial service experiences for students and parents.