Interested in getting involved with the SDN San Francisco chapter? Email us at sanfrancisco@service-design-network.org with your ideas for events, to volunteer your time or space, or just to say hello.

The San Francisco chapter of SDN is here to facilitate service designers to meet, learn, and further their careers as well as the discipline of service design. We hope to solicit papers and research studies for Touchpoint and to encourage San Francisco chapter members to submit proposals for and to attend the annual conference.

Join our email mailing list: https://groups.google.com/g/service-design-network-sf/about

Chapter leaders:

Mingzhu He

Andrea Fineman

Sylvia Bargellini

Ivana Monson

Andrea Fineman
Andrea Fineman -

Andrea is a service designer at Zillow. Previously, she was a design researcher at Splunk. Before that, she was a service designer at Getaround, a car sharing startup, where she was the first service designer on the team. There, she focused on orchestrating experiences for multiple roles, including car owners, car renters, Uber drivers, customer service, operations, and other internal and external actors. She also was a service designer at Adaptive Path, where she worked on diverse projects across all of Capital One's lines of business. She also programs and hosts events like the 2017 SDN U.S. National Conference, UX Week, and Adaptive Path’s Service Experience Conference. Before graduating from Carnegie Mellon's master's program in interaction design, Andrea studied architecture history and European literature at Brandeis University, and worked for three years at a management consulting firm specializing in customer experience. She is on the board of SDN San Francisco and the Northern California chapter of DOCOMOMO, an architecture preservation nonprofit.

Mingzhu He
Mingzhu He -

Ming is a mission-driven innovation strategist, researcher, and community builder. She collaborates with cross-functional teams (in startups and large corporations alike) to design services and products that serve human and planet needs. Taking a systems lens, she believes that humans and machines can co-evolve. However, many current social systems need to catch up with this acceleration cycle in intelligent technology innovation. To bring balance, she aims to always bring a human-centric and life-sustaining perspective to holistically align human, planet, tech, and business goals through research and experimentation. As a local leader for the Service Design Network she finds ways to engage and support communities of design professionals to apply their craft to solve pressing social and environmental issues.

Sylvia Bargellini
Sylvia Bargellini -

Sylvia is a creator of innovative human-centric products and services that enhance process efficiencies, user experiences, and profits by identifying unique creative business opportunities and guiding interdisciplinary teams. She has 10+ years of industry knowledge, with deep expertise in service design, human factors, industrial design, and research. In her personal time, she enjoys playing piano and singing with her band, traveling the globe, cooking, reading and drinking tea (mostly herbal). She's excited to utilize some of her extra free time supporting the San Francisco service design community.

Ivana Monson
Ivana Monson -

Ivana is a passionate experience designer with over 10 years of expertise crafting engaging environments across diverse sectors—retail, hospitality, entertainment, co-working spaces, and more. Fueled by a recent Master's in Service Design from the Royal College of Art, she now seeks to leverage her skills on projects that create positive social impact. Beyond the design studio, Ivana unleashes her competitive spirit on the ultimate frisbee field and fosters a softer side volunteering as an animal caretaker.