Sylvia is a creator of innovative human-centric products and services that enhance process efficiencies, user experiences, and profits by identifying unique creative business opportunities and guiding interdisciplinary teams. She has 11+ years of industry knowledge, with deep expertise in service design, human factors, industrial design, and research. In her personal time, she enjoys playing piano and singing with her band, traveling the globe, cooking, reading and drinking tea (mostly herbal). She's excited to support the San Francisco service design community.

Lexi is a tinkerer passionate about understanding why people, communities, and organizations make the decisions that they do. Coming from an architecture, human-computer interaction, and design strategy background, she enjoys exploring the intersection of digital and physical experiences, identifying opportunities to bridge the gap between user and business needs. She has 6+ years of experience in product design, user research, design strategy, and service design, creating experiences that attempt to make the world a little bit better, one interaction at a time. Besides leading the SF Bay Area Book Club, she also organizes events for UX and LGBTQ+ communities.

Andrea is a service designer at Zillow. Previously, she was a design researcher at Splunk. Before that, she was a service designer at Getaround, a car sharing startup, where she was the first service designer on the team. There, she focused on orchestrating experiences for multiple roles, including car owners, car renters, Uber drivers, customer service, operations, and other internal and external actors. She also was a service designer at Adaptive Path, where she worked on diverse projects across all of Capital One's lines of business. She also programs and hosts events like the 2017 SDN U.S. National Conference, UX Week, and Adaptive Path’s Service Experience Conference. Before graduating from Carnegie Mellon's master's program in interaction design, Andrea studied architecture history and European literature at Brandeis University, and worked for three years at a management consulting firm specializing in customer experience. She is on the board of SDN San Francisco and the Northern California chapter of DOCOMOMO, an architecture preservation nonprofit.

Ivana is a passionate experience designer with over 10 years of expertise crafting engaging environments across diverse sectors—retail, hospitality, entertainment, co-working spaces, and more. Fueled by a recent Master's in Service Design from the Royal College of Art, she now seeks to leverage her skills on projects that create positive social impact. Beyond the design studio, Ivana unleashes her competitive spirit on the ultimate frisbee field and fosters a softer side volunteering as an animal caretaker.

Jennifer works at the intersection of health, behavior change, and experience design. Currently, she is a Director of Experience Strategy & Design at Elevance Health, where her role integrates consumer experience and service design practices to design healthcare solutions. Prior to that, she was a Director of Public Health & Innovation Initiatives at UC San Diego. In that role, she co-directed the nation’s largest collective impact coalition addressing children’s health, co-designed a professional development program to connect industry sponsors with design student talent, and led community-driven design practices in various initiatives across San Diego. In her free time, Jennifer loves to host friends, serenade her cat, hike, climb, and observe the behaviors of clever birds.