 
                                    About Ruben Ocampo
 
                                                    Profile
Ruben is passionate about... service design methodologies, design education and innovation
 Conic Group,
                                                                        Founder
                                
                                
                                                                            Conic Group,
                                                                        Founder
                                
                            
                                Ruben is the founder of Conic Group, a Chicago-based innovation consulting firm. He helps leaders imagine and enact visionary change through a purpose-driven dialogue with end customers and workforce.
                            
                        To me, service design means...
Service Design is much more than a design discipline. It is a driver of change in organizations, and I want to help elevate its role in the eyes of corporate leaders and executives who don't have a background in or basic understanding about design.
Ruben’s contributions
How to contribute
                                                    
                                                                                                                    Touchpoint Article                                                                                                            
                                                                                                             
                                                                                                    
                                             
                                                                                                    In a World of Products, Service is King
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                                                                                                    Reflecting on the First SDN U.S. National Conference’s Student Competition
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                                                                                                                    Touchpoint Article                                                                                                            
                                                                                                             
                                                                                                    
                                             
                                                                                                    Bringing Feasibility and Viability to Life in Service Blueprints
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                                                                                                                    Touchpoint Article                                                                                                            
                                                                                                             
                                                                                                    
                                             
                                                                                                    From the Editors
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                                                                                                                    Touchpoint Issue                                                                                                            
                                                                                                             
                                                                                                    
                                             
                                                                                                    Vol. 11 No. 2
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