Nowadays, service design is buzzing in academics and commercials in China. Although the researches and practices itself on service design are just at the stage of exploration, the atmosphere of innovation in China will make service design booming in the near future. Sam’s book is in many ways a “basic textbook” of introducing service design to Chinese market. The targets are design professionals and business people, as well as the people who is eager to find the new creative design and innovation methods for dealing with the new situation of China. The book is encouraging the interdisciplinary cooperation, discussing in the various perspectives of what service design is and what kinds of advantages there are related to. A number of service design models are described in the book, including some of the methods and tools that can be used within developing services that are efficient to the users.
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