Our purpose is to develop and promote the knowledge and expertise by building a Service Design culture which is connecting the SDN's aim of developing and establishing the Service Design discipline and professional identity.

 

 

Nowadays, the need of design is shifting from product to service. In China, the service economy is replacing the manufacturing economy in many ways. Considering the services account for only 40 percent of economic activities, design in China is facing great opportunities as well as challenges. SDN Beijing, the chapter of The Service Design Network international, is a regional network of organizations & businesses in China. SDN Beijing aims to the promotion of academic and practical activities on service innovation, design strategy, service-oriented product design, service design methodology and service business innovation. Facilitate service design practitioners in China. Our purpose is to develop and promote the knowledge and expertise by building a Service Design culture which is connecting the SDN’s aim of developing and establishing the Service Design discipline and professional identity.

Guosheng Wang
Guosheng Wang - Professor of service design & design management at Tsinghua University

Guosheng Wang is Professor of service design & design management at Tsinghua University, former secretary-general of Information Product Design Committee of the China Industrial Design Association. Since 2008, He researched service design and design thinking as visiting scholar at the University of Cincinnati and Case Western Reserve University with Prof. Craig Vogel and Prof. Richard Buchanan.

Yingying Zhang
Yingying Zhang - Director of Operation Team, SDN Beijing Chapter

Doctoral student, Academy of Arts & Design, Tsinghua University; Lecture, University of Science and Technology, Beijing ; Translator, "Service Design: From Insight to Implementation"Chinese version.

Zhenjiang Wang
Zhenjiang Wang - founder of Winstar Century (Shenzhen)

Wang Zhenjiang is the founder of Winstar Century (Shenzhen). He has been active for many years in the real estate, and devoted himself to promoting industry innovation these years. As the co-organizer, he engaged the 2016 Global Service Design & Innovation Forum.