Nowadays, the need of design is shifting from product to service. In China, the service economy is replacing the manufacturing economy in many ways. Considering the services account for only 40 percent of economic activities, design in China is facing great opportunities as well as challenges. SDN Beijing, the chapter of The Service Design Network international, is a regional network of organizations & businesses in China. SDN Beijing aims to the promotion of academic and practical activities on service innovation, design strategy, service-oriented product design, service design methodology and service business innovation. Facilitate service design practitioners in China. Our purpose is to develop and promote the knowledge and expertise by building a Service Design culture which is connecting the SDN’s aim of developing and establishing the Service Design discipline and professional identity.