About Daniel Tuitt

Daniel Tuitt
London | United Kingdom

Service Design Lead

Daniel is passionate about... design education, innovation, service design thinking, service design methodologies and design and culture

Daniel Tuitt

Daniel is a Service Designer that has a portfolio career. Who has worked with brands such as Nike, Ministry of Justice, BSI, OpenIDEO, Lego, Barclays, Visa, British Gas, Nike, Starbucks, Tesco Bank, many more. He supports his clients to understand HOW and WHY they should build propositions through a systematic approach.


Curious about the world, So he can be the catalyst for change! Daniel is on a quest to transform the way people and brands see challenges in local communities by designing better experiences in a collaborative way.

To me, service design means...

Service design helps to innovate (create new) or improve (existing) services to make them more useful, usable, desirable for clients and efficient as well effective for organisations. It is a new holistic, multi-disciplinary, integrative field. The ability to help organisations, communities and individuals understand complex problems that can impact every aspect of their operations, strategy and users. While looking at things in a systematic way to create improvements, solving existing problems and creating new value.


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