Bertrand is Service Design leader and educator who bridges innovation, cognitive science, and spirituality.
Today, Bertrand is the founder of Innovation and Experience at Athanor Lab in Lyon. He also teaches applied ergonomics and cognitive science at University Lyon2 and in many other schools, like ESD – École Supérieure du Digital or Sup de Pub, where he supports students’ career development as coach and facilitator.
Previously, Bertrand led the design and innovation strategy at Vahumana for over five years.
He also worked as Director of Innovation at ZOL and held various senior leadership roles at WAX Interactive (SQLI), including Director of Digital Studio and Director of Experience Strategy.
His career began in the creative and UX space, with a decade-long role as UX Designer and Web Ergonomist at acti, followed by earlier work as Art Director at DDB Nouveau Monde.
Throughout his career, he has blended design and pedagogy—leading UX trainings at ENS Lyon, EFAP, Université Lyon 2, and L’École LDLC, helping shape the next generation of design practitioners.
In addition to his professional work, Bertrand is a dedicated community builder and currently serves as a lead of the Service Design Network France.
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