Improve your Service Design skills with three insights during a 30 minutes lightning talk with Asako Nakano and Bertrand Cochet two of the leaders of the Service Design Network France.
The Lightning talk format: a short inspiration break in your day.
30 minutes
This is a short 30 minutes creative break where you get to learn from an expert.
3 learnings
Get 3 hard learned lessons from the expert.
3 questions
During the community Q&A we'll select three questions from the audience that we'll share with the expert.
About Asako Nakano
Asako is a business design leader with a cross-cultural experience and a leader of the Service Design Network France.
Today, Asako serves as Business Design Director at Devoteam Digital Impulse in Paris, integrating design in all its forms into tech consulting to better address clients' needs.
Before joining Devoteam, Asako was Design Director at a French design agency startup WeDigital.Garden and worked as a Senior Service Designer at Designit, first in Tokyo and later in Stockholm. She also spent over eight years at Orange Japan, where she led user-centered design projects and played a key role in integrating ethnographic research into technical innovation programs.
Asako began her career as a Research Engineer in Tokyo, working on fiber optics and emerging telco services.
In addition to her professional work, Asako is a dedicated community builder and currently serves as a lead of the Service Design Network France.
About Bertrand Cochet
Bertrand is Service Design leader and educator who bridges innovation, cognitive science, and spirituality.
Today, Bertrand is the founder of Innovation and Experience at Athanor Lab in Lyon. He also teaches applied ergonomics and cognitive science at University Lyon2 and in many other schools, like ESD – École Supérieure du Digital or Sup de Pub, where he supports students’ career development as coach and facilitator.
Previously, Bertrand led the design and innovation strategy at Vahumana for over five years.
He also worked as Director of Innovation at ZOL and held various senior leadership roles at WAX Interactive (SQLI), including Director of Digital Studio and Director of Experience Strategy.
His career began in the creative and UX space, with a decade-long role as UX Designer and Web Ergonomist at acti, followed by earlier work as Art Director at DDB Nouveau Monde.
Throughout his career, he has blended design and pedagogy—leading UX trainings at ENS Lyon, EFAP, Université Lyon 2, and L’École LDLC, helping shape the next generation of design practitioners.
In addition to his professional work, Bertrand is a dedicated community builder and currently serves as a lead of the Service Design Network France.
About the Service Design Network France
France is the country of Descartes with an engineering culture and companies are organised around a very centralised and hierarchical vision, very far from the cultural models of Northern Europe, more centred on people.
However, in the past years, design approaches have been on the rise: many agencies linked to the start-up ecosystem have emerged with the ambition of changing the organisations and working methods in large companies. Initially focused on digital transformation, they are increasingly interested in ecosystems and associated experiences.
The first mission of the French chapter is evangelization through Service Design Drinks and SD Meetup. The network has already organized the GovJam 2018 in Lyon which attracted people from all over France.
The second mission is the dissemination of good service design practices in France.
The third mission is to bring together the widely dispersed community in local events.
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