入选SDN上海，我们拼的是什么？

说起中国，第一个浮现在你脑海的是哪个城市？北京，上海，深圳…… 没错，SDN上海终于成立啦！ 继SDN北京后，中国大陆第二个SDN分支机构落户上海了！ 那入选SDN上海，我们拼的是什么？是卓越的团队？高颜值？还是其他呢？

Although Service Design in China is still at an infancy stage, we can see the country has already begun evolving from commodity-oriented market stage to a product-oriented market, and now, entering a service-oriented period. More and more companies and academic organisations have plunged into this field. With nearly a hundred colleges, Shanghai boasts abundant talents, who are promoters and innovators for design thinking. Therefore, Shanghai is the most ideal location for nationwide promotion of service design.

SDN Shanghai started its preparation from October 2015. In May 2016, it got the authorisation of a three-month soft opening. At the mean time, the operation team is growing from the original size of 2 persons. We feel very grateful for the supports from SDN headquarter which enabled us to gradually execute our ideas of promoting the service design. They shared with us their views and thoughts:

服务设计在中国还处于摸索阶段,但我们可以看到的中国已从原料导向到产品导向到服务导向转变,服务设计的趋势是越来越明显,越来越多的企业和学界开始投入服务设计的领域。上海具有丰富的人才资源同时有近百所高校，他们肩负着核心设计思维推动及创新的使命，因此，上海是服务设计向全国推广的最好的“教育孵化基地”。

SDN上海从2015年10月开始筹备，到今年5月得到试运营的三个月授权机会，运营团队由最初的两人现在也在慢慢壮大。期间非常感谢SDN总部的支持，也让我们推动服务设计发展的初心慢慢落地。让我们听听SDN总部的心声：

A letter from SDN headquarter:
1. What were the deciding factors considered when approving our proposal out of other applications for SDN Shanghai? 

1）The strengthen of the team and the city 
As the biggest city in China, Shanghai is a very interesting location for us to build a Chapter. It has a high exposure opportunity not only the domestic but also to the global community as it’s the global financial center and a transport hub with the world’s busiest port.  
As the SDN Shanghai Chapter team, your team has a variety of qualification on the three founding members while having the same ground of service design. The Chapter is from a global design firm (which is a commercial sector), the other two people are form Research institution and university. We believe these diverse backgrounds will bring different perspective to the team and eventually to the SD community in Shanghai. The Chapter activity plans were also concrete and tangible enough that we can trust the events will be delivered during the three months building phase. 

2）The competency of the Chapter - Cathy Huang
While having a Skype interview, we had a great impression on Cathy- the Chapter applicant. 
Her outstanding profile on service design field and the confident attitude that she showed during the Skype, gave us a very positive impression on the SDN Shanghai as the team that we can trust and make a mutual collaboration with. 

在审核SDN上海分部的申请时，哪些是总部最终选择我们的决定性因素？

1）卓越的团队及城市发展水平
作为中国最大的城市，上海是非常值得关注的分部候选城市，它是最繁忙的国际商贸港口，也是全球贸易中心和交通枢纽，在国内外都有着高度的影响力和曝光度。
而贵团队集结了3位具有强大资质的团队创建人一同申请组建SDN上海分部，他们都有服务设计的背景，然而又来自不同的行业领域：其一是国际化的设计公司（商业领域），另外两个分别来自研究机构和高等院校。我们相信这样多元化的背景可以给团队乃至整个上海的服务设计社群带来不同视角。此外，（你们递交的）分部活动计划相当具体，我们深信这些活动会在3个月的组建阶段得到切实落地。
2）分部的一大竞争力——黄蔚
在与分部创建申请人——黄蔚进行视频会话的时候，她给我们留下了深刻的印象。她在服务设计领域的突出建树以及在视频会话时流露出的自信让我们对SDN上海团队及我们之间的合作充满信心。

2. What values and impact would you hope SDN Shanghai Chapter bring to SDN Headquarter? To other SDN chapters? 
We hope SDN Shanghai will be the connector and facilitator between SDN HQ and the local community. Moreover, we hope your team will be a curator and ultimately content creator on service design in the region in order to implement SDN strategy in the local level and interact with SDN members in the region while overcome the language barrier. Through the Chapter activity, we hope your team could inspire and gather the community  and delivers the local perspectives to the global network. 

你们希望SDN上海分部给总部及其他分部带来什么样的价值和影响呢？

我们希望SDN上海分部能成为SDN总部与本地社群之间的桥梁。不仅如此，我们还希望你们团队能充分发挥监护管理作用，持续在当地服务设计领域发声，让总部的策略方针能贯彻下去，并突破语言障碍与当地的SDN会员沟通互动。我们希望你们的团队能通过举办分部活动聚集社群成员，激发他们的灵感，然后将当地的视角带给全球的服务设计关系网。

3. Since China's service design is currently in different development stage compared to western countries, what do you think the prospect of service design's development in China be like in the next five years and beyond? 
China has a strong based on manufacturing industry and more and more manufacturing businesses are being centralised in China. The fact that products can hardly be functional solely without a system behind, we see a huge potential for China to turn commodity-oriented market to service-oriented market. Additionally, China has abundant talents while attracting external human recourses. Though service design has begun to evolve in China, we believe China will soon locate themselves in an unique position in the international stage results from the strength they have. 

与西方各国相比，目前服务设计在中国所处的发展阶段截然不同，SDN总部对未来5年及这之后服务设计在中国的发展有什么样的看法？

中国经济对制造业有很强的依赖性，且越来越多的制造业正在往中国集中。基于产品不能无视背后系统，只顾及功能性的事实，我们可以看到中国从产品为导向到服务为导向的潜在市场转变。此外，中国人才济济，又广纳外来人才，虽然服务设计在中国才刚刚起步，但是基于中国的雄厚实力，我们相信中国会迅速在国际舞台上找到自己独一无二的定位。

4. What's your expectation for the future SDN Shanghai? 
We hope to see collaboration between Asian Chapters- SDN Taiwan, SDN Beijing and furthermore SDN Japan.
Like the collaboration of SDN Nordic Chapters (SDN Finland, SDN Denmark, SDN Norway and SDN Sweden), would be fabulous to see an East Asia Service Design Global Conference in collaboration with Asian Chapters. We hope to see a leading role in the collaboration from SDN Shanghai.

SDN总部对未来的SDN上海分部有什么样的期望？

我们希望看到亚洲各分部之间友好合作（SDN台湾，SDN北京乃至SDN日本分部），就像SDN北欧各分部（SDN芬兰，SDN丹麦，SDN挪威，SDN瑞典分部）。如果能看到东亚服务设计全球会议与亚洲分部之间的合作那就更棒了。我们希望SDN上海分部能在这之中起领导作用。

Outlook of SDN Shanghai

In order to make service design more open, more friendly and more practically co-created with public, our team adhere to the core ideas of “open, co-create, practice”. Our job will be theoretically based on academic exploration while practically serve for cross-boundary creation. We hope to build an eco-system in which social innovation turns into business value and then business value impacts upon social value.

The co-founders pf SDN Shanghai:

CBi—Cathy

CBi—Xue Yin

China Telecom Shanghai Research Institute—Hong Ji

Shanghai Dian Ji University—Boming Liu

Alibaba—Chashan

Tang Consulting－Feng Huang

……(We are looking forward to more professionals and scholars’joining.)

展望SDN上海

SDN上海为了可以让服务设计更开放，更友好，更具实践性地与大众共创，团队秉承“开放－共创－实践”的核心理念，

希望以学术探索为理论依托，以服务创新跨界为实践应用核心，共同搭建一个将社会创新转化成商业价值，同时又将商业价值反作用于社会价值的生态链。

现阶段，SDN上海的创始人有：

桥中－Cathy 

桥中－银雪

中国电信上海研究院－季鸿

中国电机学院－刘博敏

阿里巴巴－茶山

唐硕－黄蜂

……（期待更多的行业专业、学者加入我们）

The first SDN Shanghai meeting was held at CBi. Participants are Bomin Liu(Shanghai Dianji University), Cathy(CBi), Jingqin He(Shanghai Research Institute of China Telecom)，Xue Yin(CBi) 第一届SDN上海会议在桥中召开，参加者刘博敏（上海电机学院），Cathy（桥中），何菁钦（中国电信上海研究院），银雪（桥中）
The first SDN Shanghai meeting was held at CBi. Participants are Bomin Liu(Shanghai Dianji University), Cathy(CBi), Jingqin He(Shanghai Research Institute of China Telecom)，Xue Yin(CBi) 第一届SDN上海会议在桥中召开，参加者刘博敏（上海电机学院），Cathy（桥中），何菁钦（中国电信上海研究院），银雪（桥中）

If you are interested in SDN Shanghai and are willing to promote the development of service design in Shanghai or even in eastern China together with us, please contact Xue Yin at xue.yin@shcbi.com

如果您对SDN上海感兴趣，同时愿意加入我们共同推动服务设计在上海乃至华东地区的发展，请联系银雪 xue.yin@shcbi.com

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