Service Design today in your region
Although Service Design in China is still at an infancy stage, we can see, the country has already begun evolving from commodity-oriented market stage to product-oriented and now, entering service-oriented.
There is an emerging trend in service design. More and more corporates and academic organizations are devoted into this field. With nearly a hundred colleges, shanghai boasts abundant talents, who are promoters and innovators for design thinking. Therefore, Shanghai is the most ideal location for the nationwide promotion of service design. Besides, as the city is the largest contributor to China’s GDP, Shanghai is undergoing rapid development in all aspects. The cycle time of service design from building concepts to producing results and entering the market is much shorter than in developed country.
For this reason, our service design events such as Global Service Design Jam could serve as a promotion tool to spread awareness on Service Design ideology and methodology for business, logistics, life, transportation etc. Using Chinese market as a prototyping platform, it enables iterative evolution of local designs in China.
In addition to business service, public service is another category in service design. Currently, public services that strive to create social innovations are lacking designers’ involvement. Meanwhile, although Chinese government has yet to incorporate the principles and methodologies of service design, it is strengthening its investment in providing public services.
Seeing this trend, CBi China Bridge, together with Shanghai DianJi University and China Telecom are collaborating together with full passion to trigger a sustainable development of service design in Eastern China.
How can you enlarge and strengthen the service design community.
Service Design is comprised of business service and social service. For CBi China Bridge, we always strive to be a bridge between business and society. Hence, beside providing innovation consultation on business service, it also devotes 20% of its annual work hours on social innovation, of which, some of the projects have be realized and is creating positive social impacts. Moreover, CBi China Bridge’s successful innovation model can be leveraged by other service fields to generate impact.
To achieve this goal, we intend to work with a cross-disciplinary team to co-create a service design ecosystem, with the goal of creating a value-chain that enable social innovations to create business value and social value.
We intend to collaborate closely with SDN branches in Beijing, Taiwan, and other locations to help elevate awareness of Service Design in Eastern China while building a Shanghai team with both local and global vision.