National Conferences - China

Economies, technologies, and societies are rapidly co-evolving, requiring shifts in mindsets and techniques to reach and maintain relevance. The 2019 SDN China Conference on “Service Design Futures” aims to explore and support this paradigm shift in how we deal with the complexity of creating purposeful and valuable experiences.


Date: April 23-24, 2019

We welcome innovators, entrepreneurs, and leaders from across industries and across borders to join the 2019 SDN China National Conference, to co-create a future empowered by service design.

An overview of “SERVICE DESIGN FUTURES” agenda:


More than 30 inspiring presentations will enlighten and inspire you, whether you are new to service design or a seasoned professional. Both respected academics and business experts will share their expertise and latest thinking on trends in service design.

MATCH-MAKING EVENT: Presentation and Exhibition + Industry Match-Making

A unique exhibition space and match-making platform for practitioners and prospective clients will bring together local and global service design expertise with those organizations seeking to carry out service design projects.

TOUR: Pre-Conference Service Design Tour
Date: April 22, 2019

Pre-Conference Service Design Tours will be offered, giving attendees an opportunity to visit three or four locations in Shanghai, including Chinese universities, leading corporations, and service design agencies. You will enjoy exclusive access to the places where service design is being taught and practiced in Shanghai today. The tour will consist of ten participants, on a first-come-first-served basis.




April 22, 2019: Pre-Conference Service Design Tours

Visits to leading service design academic programmes, in-house design departments, and local service design firms.



Find out why Alibaba is leading the industry; how China Merchants Bank has innovated its way to become extraordinary; and how Huawei has left competitor eating its dust. Find out what the industry's leaders are doing differently with Service Design in China.

Presentations: Business Transformation by Service Design

Change without strategy is luck; Strategy without design is faith; Design without research is wishful thinking. But by connecting these essential process we can change the world.

Cathy Huang, Founder & CEO of CBi China Bridge

Birgit Mager, President of Service Design Network Global, Professor at KISD(Cologne, Germany)

He Jijun, General Manager of Marketing Management of Dowell Real Estate

Adam Lawrence, Founder of Global Service Jam

Gu Feng, Co-founder & CEO of AIWAYS AUTO

Xin Xiangyang, Founder of XXY Innovation

Lou Yongqi, Dean of College of Design and Innovation, Tongji University

New book press release: Business Transformation by Service Design

Award Ceremony: Successful Design Awards Ceremony/ Shanghai Designer's Night


Morning: Break Boundaries & Create New Business Value


Executives from world-leading companies will share their practice experience using service design to break boundaries and create new business value.

Zhang Shaoke, Chief Experience Officer of China Merchants Bank

Yuan Yue, Chairman of Dataway Horizon

Zhang Bei, Founder & CEO Alor Valley

Ding Wei, Founder of MOMA Design

Zhang Cheng, Founder & CEO of New Pastoralism

Wang Sheng, Founder & CEO of Be Better Educationries

Pecha Kucha:

Professors from the most foresighted design schools will share their practical projects despite of research programs, showing how academic theories are related to commercial cases

Paola Trapani, Director of the Product Service System Master, Tongji University

Fu Zhiyong, Associate Professor of Information Art & Design Department Director of Service Design Institute, Academy of Arts and Design, Tsinghua University

Ding Xiong, Associate Professor & Postgraduate Tutor of Guangzhou Academy of Fine Arts

Chen Jiajia, Vice Dean of School of Industrial Design, Nanjing University of The Arts

Tang HsienHui, Professor of National Taiwan University of Science and Technology&Director of DITLDESIGN

Zhang Jun, Dr. Associate Professor of School of Design,Hunan University&Director of EU-HNU LeNS Sustainable Design Lab

Hu Fei, Executive Director of School of Art & Design, Guangdong University of Technology

Liuwei, Director of UX Design of Professional Master of Faculty of Psychology, Beijing Normal University

Afternoon: Organization Design from surface to core


Company leaders will share their experience on how to reshape the backstage of the organization and how to develop employee experience by using service design perspectives and method.

Jony Jin, Staff UX Designer of Alibaba

Pan Pengkai, Founder & CEO of ALO7

Jiang Xiaomei, Ex- President of Huawei Global Administration Service Management

Zhang Peng, Chief Strategy Officer of UCOMMUNE

Qi Xiaofeng, Ex- HRVP of NIO

Giorgio, Senior Service Designer of Bosch

Pecha Kucha:

Top Design Firms are invited to talk about their projects and what is behind the success or the failure, showing their unique methodologies to think about the service design futures.

Jules Prick&Robbert-Jan van Oeveren, Koos Service Design Partner

Dong XiaoXue, Senior Service Designer of FJORD

Hector Noval & Jiahui Zhou,Design Director & Service Designer of Designit Tokyo

Zhang Yan, Founder of BIGmind Innovation

Sissi Ren, CBi China Bridge Partner

Hu Chuanjian, President of Asia Chimian Company

Arthur Yeh, SDN Taiwan Chapter Representative & Service Design Mentor in Taiwan Academy of Service Science


How can I contact the organizer with any questions?

Do you need help with your visa? Would you like to get more information about nearby hotels?

If you have any questions, please email them

What's the refund policy?

Full refunds can be made up to 30 days prior to the event.

If you are unable to attend our conference, it is necessary to contact us by no later than 30 days prior to the official start of the event to receive a full refund of your ticket price.

In case you want to cancel your ticket less than 30 days prior to the official start of the event, no refund will be payable.

Contact us

Inquiry about group tickets purchase / invoice issuing:

TEL: 021-50596066-805

Wechat: wxy99966


Reservation for sponsorship/exhibition booth:

TEL: 021-50596066-820

Wechat: Nishiwodemingmai


Inquiry about Service Design Shanghai Tour participation/ volunteer recruiting:

TEL: 021-50596066-820

Wechat: wenru-Z