About Tricia Douglas
Profile
Bloom Collective,
Executive Director
I’m a designer and researcher working at the intersection of design, learning science, and relational systems change. I am the founder of Bloom Collective—a design and research initiative focused on strengthening the developmental infrastructure of schools and youth-serving systems. I partner with districts, nonprofits, and community organizations to redesign the conditions around young people—not just programs or touchpoints, but the underlying systems that shape belonging, regulation, accountability, and learning.
Practically, this looks like:
• Embedded fieldwork inside institutions
• Co-designed pilots and living labs
• Translating research into everyday practitioner tools
• Aligning adult behavior and system design with how nervous systems and relationships actually work
I’m especially interested in how service design can evolve beyond customer experience toward long-horizon, developmental outcomes—where success is measured not just in efficiency or satisfaction, but in human growth, dignity, and collective resilience.
Currently finishing a PhD in Transition Design while building Bloom into an international learning network and school model.
Excited to connect with others working at the edges of systems change, public sector transformation, and care-centered design.
To me, service design means...
Service design, for you, is not about improving customer journeys. It is about: Making invisible systems visible; and therefore redesignable. It’s a way to: • surface assumptions • trace decision flows • expose friction • reveal hidden labor • map emotional and cognitive load • identify where containment fails Service design is your diagnostic layer, enabling you to: • slow institutions down • externalize patterns • create shared sightlines • build collective awareness It’s the method that lets people see: This outcome isn’t random. It’s designed.
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