The ingredients of a seamless customer experience are intertwined—they're a well-choreographed interplay of people, touchpoints, processes, and technology that can make or break customer experiences.
The ingredients of a well-executed, seamless customer experience are intricately intertwined—they're a delicate, well-choreographed interplay of people, touchpoints, processes, and technology that can make or break customers' experiences.
A service blueprint enables organizations to visualize these complexities, both for customer-facing and behind-the-scenes aspects of the customer journey. Whether used to gain insight to the current state of affairs or to map future service offerings, understanding how to fully leverage a service blueprint is critical for any service designer.
SDN San Francisco is thrilled to present a workshop on service blueprinting that will give attendees hands-on experience.
Food will be served.
6:00 p.m.: networking and reception
6:30 p.m.: program beginsABOUT OUR SPEAKER, ANDREA FINEMAN Andrea is a senior service designer at Getaround and former service designer at Adaptive Path, where she worked on diverse projects across all of Capital One's lines of business. She also programs and hosts events like the 2017 SDN U.S. National Conference and the 2017 Service Experience Conference. Before that, she worked in product design at Fitbit, focusing on data visualization, user research, and UX. Before graduating from Carnegie Mellon's master's program in interaction design, Andrea studied architecture history and European literature at Brandeis University and worked for three years at a management consulting firm specializing in customer experience. She is on the board of SDN San Francisco and the Northern California chapter of DOCOMOMO, an architecture preservation nonprofit.
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