About Laura Lorenzo

Laura Lorenzo
Lisbon | Portugal


Laura is passionate about... design and culture, service design methodologies and expert interviews

Laura Lorenzo A Piece of Lemon Cake, Chief Circular Officer
My mission is to bring clarity to the corporate world of what Service Design means, entails and, more importantly, what is the ROI for their business.

To me, service design means...

Opportunities for all. Service Design brings to organizations the ability to adapt and become more innovative and efficient if they are open to learn and challenge their current status quo. To designers, SD is the framework that helps them jump from the design board to the business board, and start thinking and designing flawless systems instead of pixel-perfect applications.

Laura’s contributions

How to contribute
Event Covid-19, Climate Change & Planet-centric design

Covid-19, Climate Change & Planet-centric design

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