About Lisa Helminiak

Lisa Helminiak
Minneapolis | United States

Service Design as a Platform for Business and Organizational Transformation

Lisa Helminiak Azul Seven, Principal Consultant

Founder & CEO of Azul Seven, a design-led innovation consultancy that helps clients deliver effective and differentiated customer experiences that retain customers and improve business outcomes. Now a part of OSTUSA.com. 


Business is Digital. Experience is Everything.


We help our client’s design the future.

We do this by aligning strategy, design, technology and data analytics into a fully integrated systems that are human-centered and business outcome focused.


To me, service design means...

Azul Seven does a lot of work in Healthcare, Financial Service and Government as well as other highly regulated industries/organizations. We are interested in using practical approaches to solving big challenges. We help organizations begin to think about the customers and constituents first and evolve their organizations to meet services challenges.


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