Service Design Network Japan Conference 2013
― Service Design for Reframing Business ―
◆Purpose of this Conference
SDN Japan Conference 2013, held on May 11th, 2013 in Tokyo was the first Service Design conference in Japan.
Approximately 200 people: a variety of people, including business people, marketers, designers and education researchers who were practicing and working on the research of Service Design, took part in this conference.
Under the theme of “Service Design for Reframing Business”, case studies were shared by several companies. Through the invited talk by Birgit Mager, SDN President and various types of workshops, knowledge and experiences on Service Design were shared among attendees, exploring the possibilities of innovation and discovering the new issues of business.
◆Overview
Date: May 11th, 2013 Sat. 10:30 AM to 6:00 PM.
(Doors open at 10 AM / Reception starts at 6:30 PM and ends at 8:30 PM)
Venue:
Recruit Academy Hall ( Yaesu, Tokyo)
HQ of Recruit Holdings Co., Ltd.
GranTokyo South Tower 41st floor.
1-9-2 Marunouchi, Chiyoda-ku
Tokyo Japan
Fee:
Conference: 10,000 JPY (including lunch and coffee break)
Reception: 5,000 JPY
Host:
Service Design Network Japan Chapter
◆Program
10:00 AM
Doors Open, Registration
10:30 AM
Introduction
10:35 AM
Keynote speech: Service Design for Reframing Business
Masanao Takeyama, Ph. D.
11:15 AM
Case Study:
Matthew Forrest, Sony Corporation, Creative Center
0:00 PM
Lunch Break
1:00 PM
Case Study: What Service Design Can Do for Evacuation Centers – Findings from the Great East Japan Earthquake
Yukinobu Maruyama, Unit Leader Senior Designer, Hitach, Ltd.
1:45 PM
Case Study: The Recruit Method: Communication Design and Engineering
Hironori Iwasa, General Manager, Recruit Technologies Co., Ltd.
2:30 PM
Invited Talk: Service Design and Business Value
Birgit Mager, SDN President, Koln International School of Design
3:20 Coffee Break
3:50 Parallel Workshops and Tutorials
1) Service Acting Out
Hiroshi Yamaguchi, Manager, Service Design Lab, Dai Nippon Printing Co., Ltd.
2) The Secret of Shinise: Japan’s traditional businesses
Eiko Ikeda, Experience Designer, Daishinsha
Wakako Kitamura, Service Experience Designer, Daishinsha
Nobuo Masuda, Ethnographer, Daishinsha
3) Service De-Construction
Hironori Iwasaki, Strategic Planning Director, Hakuhodo Consulting division
4) Visual Brainstorming
Yu Osaki, Service Design Team Leader, UX designer / Graphic Designer, Concent, Inc.
5) Tutorial: Basics of Service Design
5:50 PM
Closing Keynote: SDN Japan and future of Service Design
Atsushi Hasegawa, Ph. D. , Concent, Inc.
6:30 PM
Reception
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