Chapter events - India

Unfortunately, silos persists in agile-land. Agile projects often still lack a shared language, mutual tools, or a common perspective between all involved teams and departments.

Each organizational silo, such as teams, departments, disciplines, work in a different way with a dedicated language and incompatible set of software tools. 

Journey maps can be used as a visual management tool connecting the silos of your organization. They enable you to see how all customer experience (CX) related projects and initiatives in your company impact your customers’ experience on one map. Building a hierarchy of maps helps to zoom into details, find overlaps and contradictions between projects at an early stage and thus helps an organisation to save time and money.

Michael Steingress
Michael Steingress - Head of Partnerships & Sales, Smaply

Michael helps customers and business partners define their challenges and evaluate different approaches on how to tackle them with service design methods and tools. He also teaches at two business schools in Austria and France and has a passion for maps of all kinds - not only journey maps.