![Karoliina Tiuraniemi](/assets/images/Ava_light.jpg)
About Taina Mäkijärvi
![Taina Mäkijärvi](https://www.service-design-network.org/images/116x116/0.d81vq5pf87-taina_MG_8131.jpg)
Profile
![Taina Mäkijärvi](https://www.service-design-network.org/images/310x308/0.d81vq5pf87-taina_MG_8131.jpg)
I am a PhD Student at the University of Eastern Finland at the School of Economics' Innovation Management Department. In addition I have a 40 year long career among banking sector within wealth management business. Before starting my third "life" among doctoral studies, I was a Lead Business Developer at Nordea's Digital Wealth Office.
To me, service design means...
How we can change the organizational cultures towards more customer centric by using Service Design.
Taina’s contributions
How to contribute
Touchpoint Article
![Finding New Growth Opportunities via Customer Centricity](https://www.service-design-network.org/images/222x153/0.uynne081o6h-TP7-2-Ma%CC%88kija%CC%88rvi-Thumbnail.jpg)
Finding New Growth Opportunities via Customer Centricity
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Touchpoint Article
![From the Editors](https://www.service-design-network.org/images/222x153/0.t4pknxq309d-Thumbnail_From-the-Editors.jpg)
From the Editors
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Touchpoint Issue
![Vol. 9 No. 1](https://www.service-design-network.org/images/222x153/0.2n3aasrcv0e-_tp-cover-open.png)
Vol. 9 No. 1
Continue readingRelated members From the same Chapter
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![Somshubhra Ray](https://www.service-design-network.org/images/116x116/TvcqU2T4_IMG_20230920_173201.jpg)