We need a blueprint. And a new User Journey map. And can we combine those 3 Journey Maps? But not in the third blueprint?
User journeys, Maps and Blueprints have been staple artifacts of Service Designers all over the world for years. They are wonderful tools to aggregate, cluster and visualize user research, but they have been in the past mostly static, own by a single person/team, hard to disseminate through organizations, painful to amend...
And let's face it, today's journey maps have reached a whole new level of complexity and intricacy that just makes it very difficult for service designers to make the tool work for them... and not the way around.
There are many tools available to Service Designers to master your insights today:
1 - Whiteboards
2 - Mapping tools (SMAPLY, TheyDo, Custellence, MillyMaps and more)
3 - Information Systems / Management approaches based on maps (SMAPLY, TheyDo).
Crafting a blueprint or a user map was never the endgame. It's just a tool. And it needs to deliver insights, outcomes, recommendations, metrics, roadmaps... All Service Designers know the only way to deliver a great customer experience is to be collaborative. To work as one. New dynamic and interactive Journey Management tools enables Design teams to create internal and external alignment easily, and most importantly maintain that alignment through the lifespan of the project without going through the insanity of versioning. Journey management tools are specifically designed to manage journeys across teams, products and geographies, while everything takes place in a unified journey-centric framework. If you want to master your maps and blueprints, make sure to tune in as we will discuss:
• Data and KPI workflows around journeys
• Streamlining cross-functional experience management
• The difference between Journey Mapping & Journey management
• Journey ownership and democratizing access to insights
• DesignOps and Organizing teams around journeys