About Thomas Brandenburg

Thomas Brandenburg
Chicago | United States

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Thomas Brandenburg CDK Global and Illinois Institute of Technology , Lead Service Designer and Adjunct Professor

My first professional design project in my career, years ago, I can still recall vividly today. It was working on a team to redesign the polling place and the voting experience for the city of Chicago and Cook County, Illinois. In this initiative, it was critical to work highly collaboratively in cross-functional teams, co-design, and practice human center design to deliver a new and improved operational experience for election judges and other government stakeholders, as well as meet the variety of needs and improve the overall experience for citizens who come to vote. 


Today, cross-functional collaboration, co-design, and human center design are what I continue to enjoy most about the practice of service design.


To me, service design means...

The world is getting more complex and service design for organization is becoming more of a necessity to connect the dots across channels, to discover and define new opportunities, to identify and solve for the barriers and gaps between systems, objects, and people. Not only can this discipline help improve the customer or guest experience, but I find it equal interesting to see how service design can be used improve the organization's internal processes and experiences that support the customer's experience.

Thomas’s contributions

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Community Knowledge 5by5: Business Modeling for New Services

5by5: Business Modeling for New Services

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Community Knowledge 5by5: Scaling Service Design

5by5: Scaling Service Design

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Community Knowledge 5by5: Service design for government

5by5: Service design for government

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Community Knowledge 5by5: Service Design in the Global South

5by5: Service Design in the Global South

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Case Study
Event Midwest Service Design Conference, Minneapolis, MN

Midwest Service Design Conference, Minneapolis, MN

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Event How City Halls are Adopting Service Design

How City Halls are Adopting Service Design

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Event Workplace (Un)Happiness: A Hands-On Design Thinking Workshop

Workplace (Un)Happiness: A Hands-On Design Thinking Workshop

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Event Service Design + Healthcare

Service Design + Healthcare

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Touchpoint Article Service Design Within US: The first SDN National Conference in the U.S.

Service Design Within US: The first SDN National Conference in the U.S.

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Touchpoint Article Service Design Within US: The first SDN National Conference in the U.S.

Service Design Within US: The first SDN National Conference in the U.S.

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Touchpoint Article Making Meaningful Connections: The SDN Midwest Conference

Making Meaningful Connections: The SDN Midwest Conference

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