About Thomas Brandenburg
Thomas is passionate about... field research, design education, digital service, trend analysis, service blueprint, service safari and service design toolkit
To me, service design means...
The world is getting more complex and service design for organization is becoming more of a necessity to connect the dots across channels, to discover and define new opportunities, to identify and solve for the barriers and gaps between systems, objects, and people. Not only can this discipline help improve the customer or guest experience, but I find it equal interesting to see how service design can be used improve the organization's internal processes and experiences that support the customer's experience.