![Kate Fitzgibbon](https://www.service-design-network.org/images/116x116/linkedin-M_CM6sJRb3.jpg)
About Ruben Ocampo
![Ruben Ocampo](https://www.service-design-network.org/images/116x116/f5MrrHFI_Ruben_2016.jpg)
Profile
Ruben is passionate about... service design methodologies, design education and innovation
![Ruben Ocampo](https://www.service-design-network.org/images/310x308/f5MrrHFI_Ruben_2016.jpg)
Ruben is the founder of Conic Group, a Chicago-based innovation consulting firm. He helps leaders imagine and enact visionary change through a purpose-driven dialogue with end customers and workforce.
To me, service design means...
Service Design is much more than a design discipline. It is a driver of change in organizations, and I want to help elevate its role in the eyes of corporate leaders and executives who don't have a background in or basic understanding about design.
Ruben’s contributions
How to contribute
Touchpoint Article
![In a World of Products, Service is King](https://www.service-design-network.org/images/222x153/0.e9dswp59holi2z2te70e5qaor-in-a-world-thumbnail.jpg)
In a World of Products, Service is King
Continue reading
Touchpoint Article
![Reflecting on the First SDN U.S. National Conference’s Student Competition](https://www.service-design-network.org/images/222x153/0.wjlf2ju8nfe-Acr304512071167744811083.png)
Reflecting on the First SDN U.S. National Conference’s Student Competition
Continue reading
Touchpoint Article
![Bringing Feasibility and Viability to Life in Service Blueprints](https://www.service-design-network.org/images/222x153/0.aic48jctdd-17-4.png)
Bringing Feasibility and Viability to Life in Service Blueprints
Continue reading
Touchpoint Article
![From the Editors](https://www.service-design-network.org/images/222x153/0.2wwfzknm2ph-Screen%20Shot%202019-10-07%20at%2010.13.43.png)
From the Editors
Continue reading
Touchpoint Issue
![Vol. 11 No. 2](https://www.service-design-network.org/images/222x153/0.skm8218z4r-TP11-2-cover-open.png)
Vol. 11 No. 2
Continue readingRelated members From the same Chapter
![Kate Fitzgibbon](https://www.service-design-network.org/images/116x116/linkedin-M_CM6sJRb3.jpg)
![Dan Butt](https://www.service-design-network.org/images/116x116/X6PYeUEk_DanHeadshot-5_medium.jpg)
![Weija Chang](https://www.service-design-network.org/images/116x116/gh5LAzlv_PXL_20210827_015517580.PORTRAIT.square.jpg)