About Stephanie Krell
Profile
Creative and strategic design leader with a proven track record of bringing brand, product, and organizational visions to life through immersive experiential and digital solutions that elevate customer experiences and redefine employee engagement. Adept at building high-performing teams, designing scalable processes, and engaging with executive leadership. Formerly with Walt Disney Parks, Universal Creative, and Accenture, leading design at the intersection of innovation and impact—from pioneering VR roller coasters to reinventing roadside assistance for truckers. Proven rainmaker behind key partnerships, including Accenture’s Dept. of Energy digital transformation, generating $1M+ in year one revenue.
Stephanie Krell facilitates the hard conversations. She believes in managing continuous transformation by utilizing a *Change Evolution* approach to develop readiness and an experimental culture. As a practitioner, she works with leadership and their internal teams of product and experience organizations to develop alignment, foster relationships, and utilize resources at their fingertips to dismantle legacy mindsets and processes and activate real progress in real time by collaboratively reinventing new ways of working.
Stephanie promotes taking a RECIPROCAL MINDSET- the belief that the belief that WE is better than ME, and that a healthy ecosystem that improves holistically is more resilient, future-proof, balanced, and happy. She takes a reciprocal approach to her work by improving cultures, building partnerships, and looking outside of own interest to the betterment of society.
Stephanie is a passionate entrepreneur and expert facilitator. Her background culminates from a mix of Disney's Toy Box Training and Fjord's Design Thinking Methods which is based in human-centered design philosophy. Before becoming an entrepreneur, Stephanie worked in Theme Parks designing hotel and ride experiences and has over a decade of consulting expertise. She dedicates much of her time to mentoring young professionals navigating their career journeys and is a connector for other driven and highly ambitious women. She is also an experienced speaker, workshop leader, moderator, panelist and emcee.
Stephanie holds a B. Arts. Sc. from Drexel University and an M.A. in Design Management from Savannah College of Art and Design.
To me, service design means...
Service Design is a holistic, human-centered discipline that intentionally orchestrates people, processes, and physical environments to improve the quality of a service. It functions as a strategic framework that maps the entire end-to-end user journey, identifying pain points and bridging gaps between the "front stage" (what the user sees) and the "back stage" (the internal systems that make it happen). Essentially, service design ensures that every touchpoint in an ecosystem is seamless, efficient, and valuable for both the user and the provider.
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