We strive to support and inspire practitioners​ in their growth from novice to mastery. We build community through informal get-togethers, curated events, and ongoing dialogue. This work grows our field while ensuring practitioners have greater knowledge of the domain of service design and its best practices.
Additionally, we support practitioners in the transition to and within our field.


We educate employers​ on the value of service design to their organizations. This investment in our business community helps increase demand and funding for service designers in the Southeast. To ensure a level playing field, we do not accept corporate sponsorships that threaten the independence and
inclusiveness of our community.


We facilitate connections in academia​ and industry that foster dialogue between theory and practical application. We partner with educational institutions—such as SCAD and Georgia Tech—to provide their students with greater access to examples of service design in action and to make professional connections. We support students in their transition from school to industry.

Aniela Chertavian
Aniela Chertavian - Service Designer at MJV Technology & Innovation

In 2015, I completed a BFA in Service Design at SCAD and have been working in the field since. My experience in Service Design ranges from in-house culture design at Porsche, product and service development at Procter & Gamble, futures creation for Panasonic Automotive, designing services for tiny-house project SCADpad, collaborating on new products for Coca-Cola, and more. I avidly attend conferences, host events, lead and deliver workshops, and stay hungry for new learnings.

Patrick Quattlebaum
Patrick Quattlebaum - ​Founder and Principal Designer

​Practicing Service Design for 10 years following 10 years in experience design. Through Adaptive Path, led team of service designers and taught service design via our events. Former head of Service Design at Capital One. Co-author of Orchestrating Experiences. Co-author of article for Touchpoint. Founder of studioPQ, a service design consultancy.

Monica Tisminesky
Monica Tisminesky - ​Design Leader, Chick-fil-A - Restaurant Design Innovation

Service Design MFA at SCAD. I have worked as a service designer since 2015, starting at Lowe’s Customer Experience Design Group. Currently working at the Restaurant Innovation Design team at Chick-fil-A, specifically reimagining the restaurant in the face of the digital present and future.

Florian Vollmer
Florian Vollmer - ​Lecturer, Service Design and Design Strategy, Graduate Studies, Georgia Institute of Technology (Georgia Tech); Service Design and Co-Creation, NCR Corporation

​Created Georgia Tech’s Service Design Curriculum in 2012 , with a strong integration of change management efforts. Evolved curriculum to Service Design, Brand, and Value Creation – taught to Industrial Design and Human Computer Interaction Graduate Students since 2012. Pivoted InReality to an early leader in Service Design in the US around 2010, focusing on experience design and service design since. Driving Service Design at scale in the current leadership role at NCR. Jury member of the SDN Award 2017. Frequent organizer of the Atlanta Service Jam. Published case study in recent “This is Service Design Doing” (Stickdorn et al).