About Stephen Wood
![Stephen Wood](https://www.service-design-network.org/images/116x116/r4VukwjG_Stephen%20Wood2.png)
Profile
![Stephen Wood](https://www.service-design-network.org/images/310x308/r4VukwjG_Stephen%20Wood2.png)
I lead the Innovation and Service Design team at Virtusa xLabs. Over many (many) years I've worked right the way across the Customer Experience field working for Big 4 and boutique consultancies.
To me, service design means...
-Embedding design-centric teams in organisations that are not design led. -Deep ethnographic research. -Applying Service Design digital channels and emergent technologies.
Stephen’s contributions
How to contribute
Event
![Open Day: Digital Catapult & SDN](https://www.service-design-network.org/images/222x153/Ui6hyxaV_openday%20catapult%202.png)
Open Day: Digital Catapult & SDN
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