About David Watts

David Watts
London | United Kingdom

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David Watts Mima, Managing Director at Mima

Hi, I run Mima which is a human-centred design consultancy based in London, Cambridge, Brighton, Glasgow and Singapore.  We blend human factors and behavioural science with service design. We use lived experience of disability to bring inclusive design into our projects. Our design team covers service design, UX, wayfinding & information design and 3D/interior design. We also have expertise in the use of immersive tech in the design process.

To me, service design means...

I'm interested in how service can act strategically to bind other design disciplines together


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