Can Speculative Design create value in today's Service Design projects

2021's first SDN UK (Virtual) meet up

Beyond Black Mirror and on to the Future of Fried Chicken.....


Over 80 designers, design students and academics tuned in for the UK's first meet up. Speculative Design was once only really talked about in academia, however, in recent times organizations have looked to this discipline as a way to explore contemporary design problems. 



In this session three speakers set out how they had applied Speculative Design approaches to Service Design to solve some wicked problems, that used Speculative Design to deliver real services and outcomes....

Tatiana Toutikian
Tatiana Toutikian - Designer at AgreeableFutures

Speculative Design beyond Black Mirror For the outsider eye, speculative design seems to be about emerging technology, AI, new interfaces, and provocative global scenarios ridden with calamity. But what is speculative design really when taken out of the context of art and props, and into the real world? In this talk Tatiana highlights what speculative can be beyond the images of Black Mirror & Star Trek and looks at ways to help businesses, governments, and non profits make better decisions, and use design leadership to innovate in spaces for the common good. We discuss speculative design tools and methods in practice, how to perform informative trends research, and reference more humane visions of the near future. 

Wareesa Lakanathampichit
Wareesa Lakanathampichit - Servicer designer / researcher / data-driven person /

KFC: Kentucky Future Chicken? Service Designers look at the future of chicken. What if fried chicken is not made of chicken? Wareesa's session will comprise a presentation of the provocation designed to open up a conversation and raise awareness towards the future of food reflecting our social issues through the chicken shop in 2031, some responses from the audience and how it can be applied to service design.

Ben Shaw
Ben Shaw - Associate Partner: Stryber

Future focused Innovation. Disruption has never been more prevalent than today. While corporations are struggling to find new growth, most new market changing innovations originate through new players; think Uber, Airbnb, Revolut. But of course it doesn't have to be that way. Armed with business design principles and a data driven approach to innovation, corporations are already starting to leverage their unfair competitive advantage to launch new business models and drive growth. Ben will give you an overview of how this can be achieved with both successful and unsuccessful real world examples. Join him when he's laying the groundwork for successful corporate innovation.

Related Headlines

SDN Chapters Call for papers is now open | Submit your abstract until April 26th 2024

Call for papers is now open | Submit your abstract until April 26th 2024

Service designers work within a unique context. Because our work influences service innovation, improvement and delivery across lengthy and often complex customer lifecycles, we must work closely with stakeholders from across our organisations, and even beyond. While we aim for deep expertise in our own practice, we must also familiarise ourselves with the ways many others work

Continue reading
SDN Chapters Service Design Global Conference 2024 - Get Early Bird tickets until May 31

Service Design Global Conference 2024 - Get Early Bird tickets until May 31

Early Bird tickets for the Service Design Global Conference (SDGC24) are available for sale.

Continue reading
SDN Chapters Touchpoint Vol 14-3 Roundtable | Implementing Service Design

Touchpoint Vol 14-3 Roundtable | Implementing Service Design

On April 10, 2024, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design. The issue explores practical aspects, challenges and successes in translating service design outputs into tangible, impactful solutions –– successful implementation.

Continue reading
SDN Global News Replay tickets SDGC23

Replay tickets SDGC23

If you missed the Service Design Global Conference 2023, you can now register for a ticket to watch the recordings from our Replay section.

Continue reading