Russian companies, both public and private, feel the need to redesign their services completely.
However, they don’t know how to start these changes as none of them knows what service design is. It is hard to overestimate the importance of service design in Russia nowadays.
There are hundreds of millions people who interact with state companies every day. The inefficiency of the most public services like the Post of Russia, healthcare, and banking facilities became the subject of mockery long time ago.
Business is trying to find its way in service design development but there is no similar experience in Russia.
But we are sure that service design is the future of every business structure. And it is especially important for Russia, where 100 million people use public services daily.
That is why, we see the huge potential interest in the service design in the next 3-5 years in our country.
We are to develop the Russian chapter by including the new business players as the SDN members.