Chapter events - Mexico

SDN Chapter Monterrey and Universidad de Monterrey hosted a hybrid event with Prof. Birgit Mager. With 170 attendees, she shared insights on Service Design, followed by a Q&A and networking session.

Prof. Birgit Mager, SDN Chapter Monterrey and Academic Leaders of the University of Monterrey (UDEM). -- Volunteer of the SDN Chapter Monterrey
Prof. Birgit Mager, SDN Chapter Monterrey and Academic Leaders of the University of Monterrey (UDEM). — Volunteer of the SDN Chapter Monterrey

"Service design doesn't need to be beautiful, it needs to work and give a solution. It's vital to go through the whole process / methodology of design in order to come up with a great solution." -Prof. Birgit Mager

Lessons learned during her talk, according to one of the attendees (Laurette Siller Quintanilla, Experience & Service Designer):


-Not skipping the first most vital part (empathizing, researching, and coming up with results (insights) in order to have a clear definition of the necessity.


-Services constantly evolve, all the time, no exceptions.


-Service design (SD) is strategic, interdisciplinary, radical, and it reframes questions.


-Not just Human Centered Design, but Life Centered Design: Not only considering humans, but all leaving creatures.


-The business design profiles are strongly being considered because we must not focus only on the user experience, but in the whole business (put different hats).


-Involve the employees when defining and designing; co-creation. Projects failing due to not understanding what they actually need.


-AI definitely improve services and many jobs will disappear, but would never replace the human brain (because we also evolve).


-UK is a great example for many governments, they have strong promotors for SD and they've realized the important role it plays in their services (they even have a Design Council).

Roberto Garza Sada Center, which is positioned as "the epicenter for the formation, creation, and preservation of art, architecture, and design in Latin America", called "The Gate of Creation".
Roberto Garza Sada Center, which is positioned as "the epicenter for the formation, creation, and preservation of art, architecture, and design in Latin America", called "The Gate of Creation". - SDN Chapter Monterrey
90 people in attendance in person and 80 people online.
90 people in attendance in person and 80 people online. - Volunteer of the SDN Chapter Monterrey
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