On March 14th, at the iconic Daniel Ayala Theater in Mérida, Yucatán, the talk "Designing Experiences with AI" was held as part of the International Congress of Industrial Engineering, K’atun Tec 2025. This event, led by the co-founders of the Mérida Chapter of the Service Design Network (SDN), Norma Julieta García and Jessica Ávila, offered an innovative perspective on how artificial intelligence (AI) is transforming the way we design service experiences. The Intersection of Service Design and Artificial Intelligence The talk focused on one of today’s most relevant topics: the integration of AI into the creation of smoother, more personalized, and more efficient user experiences. Norma Julieta García and Jessica Ávila explained how emerging technologies can enhance service design by streamlining processes and enabling a deeper understanding of user needs. Some of the key points explored included: - The impact of AI on service personalization. - The evolving roles of service designers and engineers in the near future. - Success stories from companies that have incorporated AI into their experience strategies. These examples highlighted how companies are leveraging AI not only to automate tasks, but also to create meaningful and human-centered interactions. A Space for reflection and inspiration The session also served as a space for reflection on the ethical implications of artificial intelligence in service design. The speakers emphasized the importance of maintaining a balance between technological efficiency and human empathy, reminding the audience that, at its core, design is about people. The event concluded with an open Q&A session, where attendees—mainly students, professionals, and academics—shared their thoughts and questions, generating a rich dialogue around the future of design and AI. About the Speakers Norma Julieta García and Jessica Ávila are leaders in the field of service design in Mexico. As co-founders of the Mérida Chapter of the Service Design Network, they are dedicated to promoting a culture of innovation and user-centered design. Their participation in K’atun Tec 2025 reaffirmed their commitment to preparing future professionals for the challenges and opportunities presented by emerging technologies.