On September 28, 2016 SDN Denmark hosted a successful afternoon event focused on the theme of disruptive innovation.
More and more organisations around the world are thinking in a different way about how they work. This event provided a dynamic platform for designers, business owners and anyone else eager for change to explore innovative service design approaches to new products and services.
Speakers also reflected upon their experience within the increasingly important topic of organisational change. Dave Ellis (Kingfisher Digital) gave a talk on “Changing the Way of Creating New Products & Services at Kingfisher” and shared his initial insights on building an in-house design team within the Kingfisher organisation. Balder Onarheim (Associate Professor at DTU) presented “The Elements of Disruptive
Innovation” and discussed various academic models of disruption.
Highlights from the event
When building in-house design teams - Find support in the organisation.
Work in agile teams - Designers and developers work together and find a shared understanding.
Culture is key - Develop a culture where failure is accepted.
It is important to set the constraints right.
The most common definition of disruptive innovation is: “A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.” Harvard Business School professor Clayton M. Christensen, 1995.
In an academic sense, disruption and radical innovation is the same.
The difference between incremental innovation and disruption is more tricky. Normally it is described as either the one or the other. Onarheim likes to see it as when making innovation you operate on a scale where one endpoint is incremental innovation and the other disruption.
Create a culture where failure is accepted!
“A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.”
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