Hammad Khan
Hammad Khan -

For the last 20 years, Hammad has been a passionate advocate of human-centered design; applying the ideology, principles and methods to UX, CX, SD and Digital Innovation.


Grow the human-centric problem solving and innovation capability of GCC.



Strengthen the awareness, adoption, and practice of service design as an approach to the next wave of GCC transformation by building a culturally-aware community of practice and body of knowledge.



Raising awareness of Service Design amongst existing design and business communities.

Building a broad community of practice across educations bodies, government entities, corporates, and social enterprises.

Helping position Service Design as a key catalyst for facilitation of national vision realization.

Democratizing Service Design by building more design-driven crowds that could help contribute to the change

Mahmoud Abdelrahman
Mahmoud Abdelrahman -

Mahmoud has been actively engaged with the global service design community for the past 9 years. Mahmoud has been actively putting efforts in building interest and capability in the service design field within Saudi Arabia both through public engagements as well as establishing Saudi’s first Service Design agency back in 2013.

Sameer Tabbakh
Sameer Tabbakh - Co-Founder, Inspiring Experience

Dr. Sameer Tabbakh research and expertise is in Enterprises Systems, Service Enterprise Engineering and specifically in Service Design, Service Quality and Service Strategy. He is a consultant accredited by the Ministry of Commerce and the Saudi Council of Engineers. He is one of the few specialists in the Service Design field in the Arab region and aims to expand his work for the entire Arabian Gulf region.

James Samperi
James Samperi - Managing Director, Engine DXB

Director of Engine Service Design - a leading Service Design & Innovation consultancy in London. I split my time between running Engine and leading multi-disciplinary design & strategy teams ensuring great delivery across the studio’s projects. Currently leading Leading the Engine’s first international office serving the growth of the service and experience economy in the UAE and beyond. I have been responsible for leading the set-up and running our 8 person strong studio based in Dubai.