Chapter events - Ukraine

We are happy to announce that the 2nd Online Service Design Marathon will take place in April - May 2021!

Discover the best service design cases from around the globe!


In 2020 Ukrainian chapter of Service Design Network successfully conducted its first Online Service Design Marathon. Over 950 participants from Ukraine and 64 other countries registered to got acquainted with award-winning cases from various industries! 


We are happy to announce that the 2nd Online Service Design Marathon will take place in April - May 2021!


Ten talented speakers from Africa, America, Asia, Australia, and Europe will present their cases from different industries:from retail and finance to education and engineering.


Every presentation is a real case: from the context and challenges to insights and outcomes.


Few of the topics are going to be covered this year:

If We Build It, Will They (Customers) Come?

Learn how an Indian fintech company moved from failure at the B2C market to 2.8 million loyal B2B customers in less than three years Using Service Design, we helped them figure out what the market wants to buy. We help them cut through expensive market research, test and validate the market opportunity, and release a far more mature solution well received by customers, and set them on the growth path. Rethinking Growth and Billing of a SaaS Company A SaaS company selling marketing automation software was failing to identify where current problems in monetization exist. Using service design, we helped them realize customer churn is all about adequately understanding your customers’ needs and challenges. This enabled them to offer a positive customer experience by building a comprehensive support system every step of the way. The cases is presented by Dr. Vidya Priya Rao is the Founder of Innovatus Marketers Touchpoint LLP, a strategy, design, and innovation consultancy, based in Mumbai, India. She is also the India Chapter Leader for Service Design Network. Vidya helps companies harness their innovation power and brings a unique view on how modern companies must operate.
May 6, 17 CET — Dr. Vidya Priya Rao
If We Build It, Will They (Customers) Come?
If We Build It, Will They (Customers) Come?

If We Build It, Will They (Customers) Come?

Learn how an Indian fintech company moved from failure at the B2C market to 2.8 million loyal B2B customers in less than three years

Using Service Design, we helped them figure out what the market wants to buy. We help them cut through expensive market research, test and validate the market opportunity, and release a far more mature solution well received by customers, and set them on the growth path.


Rethinking Growth and Billing of a SaaS Company

A SaaS company selling marketing automation software was failing to identify where current problems in monetization exist. Using service design, we helped them realize customer churn is all about adequately understanding your customers’ needs and challenges. This enabled them to offer a positive customer experience by building a comprehensive support system every step of the way.


The cases is presented by Dr. Vidya Priya Rao is the Founder of Innovatus Marketers Touchpoint LLP, a strategy, design, and innovation consultancy, based in Mumbai, India. She is also the India Chapter Leader for Service Design Network. Vidya helps companies harness their innovation power and brings a unique view on how modern companies must operate.

May 6, 17-00 CET — Dr. Vidya Priya Rao
All events