
About Vilmar Pellisson

Using design and systems thinking to create value and positive impact in the world.
Vilmar is passionate about... user experience, digital service, participatory approach, cultural change, collaboration, transformation of culture, economic return, experimentation, system transformation, co-design, interdisciplinary, empathy-building, system design, sustainability, storytelling, service strategies, Internet of Things, omni-channel, concept development, service innovation, co-design sessions, customer experience, multi-channel, future scenario, immersive experience, universal design, eco-tourism, hospitality, brand experience, information design, Co-creation, innovation process, culture, service design, Workshop, subjective experiences, AI, CX and Co-Creation

Welcome to my profile!
I’m a hands-on full-stack design leader, startup advisor, and co-founder with extensive international experience across LATAM, EMEA, and APAC. I deliver customer-centric, business-oriented solutions for Fortune Global 500 companies across sectors such as technology, travel & hospitality, media & publishing, sports, retail, culture, FMCG, and financial services.
My mission is to harness the full potential of [strategic] design to work on meaningful problems, energise people, and deliver value that drives impact.
To me, service design means...
Service Design provides a formidable methodological foundation that helps us designers uncover and frame wicked problems, challenge paradigms, and create better new features for people, planet, and business.
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