About Vilmar Pellisson
Applying design and systems thinking to create value and positive impact in the world.
Vilmar is passionate about... user experience, digital service, participatory approach, cultural change, collaboration, transformation of culture, economic return, experimentation, system transformation, co-design, interdisciplinary, empathy-building, system design, sustainability, storytelling, service strategies, Internet of Things, omni-channel, concept development, service innovation, co-design sessions, customer experience, multi-channel, future scenario, immersive experience, universal design, eco-tourism, hospitality, brand experience, information design, Co-creation, innovation process, culture, service design, Workshop, subjective experiences, AI, CX and Co-Creation
Systemic Design Lead
I'm a design leader and co-founder with 25 years of international experience across LATAM, EMEA, and APAC. I help purpose-driven organisations align service, product, and brand into coherent value ecosystems – turning noise and complexity into strategic clarity, uncovering opportunities, and building the foundations for responsible growth.
To me, service design means...
Service Design is more than just a discipline. It's a mindset that empowers practitioners with a solid foundation to redefine complex problems, challenge paradigms, and create better outcomes for people, organisations, and our planet as a whole.
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