About Sonja Jazic (she/her)
Profile
Sonja is passionate about... design and culture, service design methodologies, service design thinking, innovation, design education, co-design and value proposition
Service Design Network,
Senior Project Lead
Hello my name is Sonja! I am a Senior Project Lead at the Service Design Network (SDN) and have been part of the SDN HQ team since 2018. In my role, I oversee and drive several of the network’s key initiatives, including SDN Membership, SDN Chapters, the Service Design Award, and Service Design Day.
With a strong focus on building meaningful connections and fostering collaboration, I am passionate about strengthening the global service design community. My work is dedicated to creating opportunities for practitioners, organizations, and local chapters to share knowledge, celebrate excellence, and grow together as a profession.
As part of the SDN HQ team, I am committed to advancing the impact of service design worldwide by supporting our members, nurturing chapter development, and championing the achievements of our community through flagship events and recognition programmes.
To me, service design means...
For me, service design is an amazing tool to make the world a better place. It enables us to design with empathy, inclusivity, and sustainability in mind — ensuring that the solutions we create benefit not just individuals or organizations, but society as a whole. This belief fuels my commitment to supporting the global community of practitioners who are using service design to address complex challenges and create meaningful impact.
Share your favorite projects with our community:
SDN Membership
As SDN Membership Project Lead, I am dedicated to building a thriving global community where service designers can connect, learn, and grow together. My role is about creating meaningful opportunities that empower our members to exchange knowledge, inspire one another, and amplify the impact of service design worldwide. Through membership, I strive to foster a sense of belonging and shared purpose that strengthens our profession and its positive influence on society.
Service Design Award
As Service Design Award Project Lead, I oversee the programme that celebrates excellence in our field. The award is a platform to showcase the transformative power of service design, inspire practitioners around the world, and elevate the visibility of outstanding projects that make a real difference.
Chapter Management & Service Design Day
As SDN Chapters Project Lead, I support and empower our local chapters to flourish as vibrant hubs of the service design community. By enabling knowledge exchange, collaboration, and local initiatives, I help chapters create meaningful impact in their regions while strengthening our global network.
Sonja’s contributions
How to contribute
Honouring the Winners of the Service Design Award 2018!
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SDN Chapter Awards 2018 – Recognising the Impact of Chapters
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Thank you for an Amazing Service Design Day!
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The First SDN China National Conference Held in Shanghai
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