The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. Through national and international events, online and print publications and coordination with academic institutions, our member-based network connects multiple roles within agencies, business, and government to strengthen the impact of service design within the public and private sectors. Ours is a global, open-minded network, focused on knowledge-sharing, collaboration and exchange.
Join us on May 13 at 4 PM CEST for this SDN Global Café with Luis Alt as we explore the shift from designing services to designing value. Be part of the conversation and connect with our global community—save your spot and join us live.
AI continues to disrupt our work as service designers, fundamentally changing the way we design, deliver and analyse services. The advances are rapid as well, presenting new opportunities while at the same time forcing us to answer some challenging questions on where and how its capabilities are deployed. This issue of Touchpoint answers an ongoing need in our community to learn from each other - as well as those outside our field - to confidently apply AI, as well as know where it should be avoided.
Connect, Collaborate, and Create Change – SDGC26 Awaits! Join us in Wiesbaden, Germany and online, 28–30 October. Registration is open, with Early Bird tickets on sale until May 15.
Gain exclusive access to insights, tools, and events that elevate your career and impact. Become a member today and be part of the movement!
Join us for the Service Design Global Conference 2026 (SDGC26) in Germany and online on 28-30 October!
On May 20th 2026, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design: Touchpoint Vol.17 No. 1 | From AI to Synthetic Services.
Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.
Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.
Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.
Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.
We want to hear from you too! Join the conversation by sharing your thought pieces today.
Did you know that as an SDN member, you can promote your job offerings on our website for free? Here is a quick guide on how to do it! Not a member yet? Of course, you can also advertise your job offerings on our website!
The AdventHealth Design Center team is seeking a service design leader who is ready to grow their influence and improve how healthcare is experienced across moments, touchpoints, and systems.
As the Service Designer for Employee Experience, you will drive the process and engagement around building comprehensive service blueprints to provide the end-to-end view of their experience flows.
We are currently recruiting for 2025 internships. If you like a challenge and are keen on shaping the future Mormedi is the right place for you. Please check out our web: www.mormedi.com
Faith Equestrian Therapeutic Center (FETC) struggled with an outdated brand identity, fragmented communication strategies, and limited visibility beyond its immediate community. The goal was to bridge this disconnect by aligning the center’s external voice with the emotional depth and value of its services.
Service Designer SCAD SERVE & Prof. Matthias Hillner
Service Provider Faith Equestrian Therapeutic Center.
Industry Healthcare
Bookline is one of Hungary's most well-known digital bookstores. Over the years Bookline’s original values such as innovation and youthfulness began to fade. The project started with objectives focused on brand repositioning, process optimization and validating new business models, but addressed further challenges.
Service Designer Works. Design Agency
Service Provider Libri-Bookline Ltd.
Industry Retail
Due to the looming shutdown of 2G and 3G networks worldwide, the challenge for the Verisure design team was to create a DIY process that allows customers to replace their security system’s Central Unit easily—despite these devices not being typically intended for DIY.
Service Designer Alexander Lundgren Kostakis, Service Designer/Christoffer Larsson, UX Researcher/Gennaro De Santis Medina, UI Designer/Joe Qiao, UI Designer/Per Olsson, Industrial Designer/Erik Ahlgren, Industrial Designer/ Maria Carina Radu, UI & Visual Designer
Service Provider Verisure
Industry Telecommunication
The UK healthcare system' s constraints create prolonged diagnostic journeys, particularly for women whose symptoms are often dismissed or minimized. 74% of women visit 5+ doctors before receiving correct diagnoses, while 78% report their concerns being minimized. This systemic challenge leaves patients feeling isolated, overwhelmed, and powerless during critical health journeys.
Service Designer Jessica Wonomihardjo, Vivien Fergusson, Kate Winbaum, Maya Burnand, Miran Jurisevic, Lucia Perez Gonzalez, Richa Kejriwal (MA Service Design, Royal College of Art)
Service Provider PHILIPS - Student Service Design Challenge
Industry Healthcare
