Service Design is crucial for all private and public organisations committed to innovating and improving their service strategies, offerings and the overall user experience. Service Design Network (SDN), founded in 2004, is the leading platform designed to connect you with passionate, like-minded service designers who hail from agencies, companies and universities, in addition to the curious innovators who embrace and apply this approach to the betterment of their organisations and the community at-large.

Create a pull from the market

We, at SDN, promote service design because we believe passionately that it is the key to social and economic developmental success.

As a predominately volunteer-driven organization comprised of a modestly-staffed headquarters, a management team, different boards and conference organizers, our primary aim is to build awareness around and a “hunger” for service design across all public, private and global political sectors.

Because we firmly believe that by creating a pull from the market for service design we will also strengthen our agencies, advance the opportunities for our academic members, as well as our practice’s relevance across all industries, our network is poised to usher in a new era where service design is recognized as the new normal. At SDN, we are committed to continuing our role as a communication facilitator, to curate platforms for exchange, and —more than ever before—create content that is most relevant for the community and the ongoing growth of our industry.


Join forces and enjoy the benefits

SDN is the #1 platform to share your background, gain valuable knowledge, access important tools and be inspired to take part in a journey toward a better world with better services.

By joining the SDN community, you will not only take advantage of the many benefits of access and participation but you will also support the network in spreading knowledge, creating awareness and enabling many people all over the world to learn about service design and actively apply it.

The impact that SDN has as a lobbying organisation is unprecedented; by working together to strengthen the discipline of service design, our reach will multiply. As such, we are inviting everyone who is passionate and interested in service design to join our ranks and engage with our mission. 


Be an active member of the movement

The more active community members we have, the stronger the impact we can achieve.

Local SDN chapters across the globe offer an excellent means for you to connect with other members and participate in a host of exciting events and activities. International Service Design day takes place every year on June1 and brings professionals together to promote and celebrate the power of service design. Publish your case study on the SDN website, contribute an article to Touchpoint—the first andforemost international journal of service design—or get involved with one of our boards! We are eager to hear from you so reach out so we can discuss how you can contribute to ensuring a bright and vibrant future for our industry.  


SDN Team Members