The Service Design Global Conference 2017 is proudly supported by our following partners. Stay tuned for more sponsors to be announced.


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BBVA – Main Conference Sponsor

BBVA is a customer-centric global financial services group founded in 1857. The Group is the top bank in Mexico; has leading franchises in Spain, South America and the Sunbelt Region of the U.S.; and it is the largest shareholder in the Turkish bank, Garanti. BBVA has made design a strategic component in the organization in order to offer the best user experience and improve customer satisfaction. BBVA takes a global approach to design, intended to create products and services for its 70 million customers. Its diversified business is focused on high-growth markets and it relies on technology as a key sustainable competitive advantage.



Hotwire – Sponsor

Hotwire, the global communications agency, helps CMOs better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 22 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with co-branded partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners.

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Designit – Sponsor

Designit is a global strategic design firm, part of the leading technology company, Wipro. We drive change and growth across businesses, industries, and societies by placing people at the center. With a team of 500+ designers, researchers and business strategists across 16 offices worldwide, we turn technology and user driven opportunities into powerful, meaningful, and valuable experiences that improve the way we all live, work, and do business.

Fjord – Sponsor

Fjord, part of Accenture Interactive, is a design and innovation consultancy that reimagines people’s relationships with the digital and physical world around them. We use the power of design to create services people love. By combining a human-centered approach with robust methodology, we work with some of the world’s leading businesses to make complex systems simple and elegant. Founded in 2001, Fjord has a diverse team of 1,000 design and innovation experts in 26 studios, including Atlanta, Austin, Berlin, Chicago, Copenhagen, Dubai, Dublin, Helsinki, Hong Kong, Istanbul, London, Los Angeles, Madrid, Melbourne, Milan, New York, Paris, San Francisco, São Paulo, Seattle, Singapore, Stockholm, Sydney, Toronto, Washington, D.C. and Zurich. For more information visit or follow us on Twitter @fjord.

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Mormedi – Sponsor

Mormedi is a strategic design consultancy who specializes in "Innovation through customer experience" in the areas of service, industrial and digital design. We add value to the success of companies through the creative vision of a multidisciplinary and highly skilled team of designers, strategists, engineers, sociologists, business consultants and marketing specialists whose main objective is customer centricity, that is to say, align the conceptualization, development and commercialization of the products and services of a given brand with the needs and desires of customers through innovative design processes.

Sopra Steria - Sponsor

Sopra Steria, a European leader in digital transformation, provides one of the most comprehensive portfolios of end-toend service offerings on the market: consulting, systems integration, software development, infrastructure management and business process services. Sopra Steria is trusted by leading private and public-sector organizations to deliver successful transformation programs that address their most complex and critical business challenges. Combining high quality and performance services, added value and innovation, Sopra Steria enables its clients to make the best use of digital technology. Sopra Steria has 40,000 employees in more than 20 countries.

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Insitum – Sponsor

We help organizations solve complex, strategic and ambiguous problems through people-centered approaches, applying tools and methods from design, business and social sciences. For over 14 years, INSITUM has been solving key innovation challenges and developing innovation capabilities for the world’s leading companies. We are fortunate to work with leading global organizations that rely on us to help them solve their greatest challenges. With more than 150 consultants and offices in Chicago, Barcelona, Mexico City, Bogota, Lima, São Paulo, and Buenos Aires, we have many trusted partners in other parts of the world.

Secuoyas – Sponsor

Secuoyas is a digital studio based in Madrid. We make products and services from and for people. We are a multidisciplinary team of passionate and focused creators obsessed with the way people interact with and feel about their environment and tools. We understand and shape the way people relate with people and technology. We are passionate about designing relationships.

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Informaat – Sponsor

Informaat is a design consultancy that supports organizations in the development and implementation of their digital strategies. We focus not only on designing excellent end user experiences, we also support organizations on the path towards CX excellence. Our clients typically engage us in one of three ways: ‘Full service’: We plan and deliver Service, UX and CX design projects from start to finish. ‘Joint Service/UX/CX teams’: We carry out projects in which our expert professionals work side-­by-­side with existing in-­house designers. ‘Ad hoc staffing and consultancy’: In cases where an established in‐house team is responsible for Service/UX/CX, we add strategic and tactical expertise where necessary. For more information visit or follow us @informaat

More than Metrics – Sponsor

More than Metrics develops tools for companies who want to improve their customer experience. Smaply is a web-based software that illustrates journey maps, personas, and stakeholder maps. ExperienceFellow enables to research customer experience in real-time by combining a mobile app for the customer with a web-based software for the company. Founded based on the business bestseller “This is Service Design Thinking”, More than Metrics applies co-creative methods to develop its tools in close collaboration with its users.

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Service rePublic - Sponsor

Service rePublic, Ireland’s first public sector service design centre, was established in January 2017, and officially launched in May 2017. It is a unique partnership between Cork County Council and Cork Institute of Technology. “Our mission is to help people to have better lives by delivering the best services for all.” Service rePublic is transforming services, using an all-inclusive approach to co-designing and co-creating them. Service rePublic is -

  • creating better services for citizens and users by designing them using a collaborative approach
  • developing opportunities for citizens, communities and business
  • co-designing new futures (tackling societal challenges e.g. ageing population)

Digitalist Group – Sponsor

Digitalist Group is a creative technology company with designers, engineers, strategists, and innovators, working together in Finland, Great Britain, Singapore, Canada and the U.S. At the crossroad of business, design and technology, we work alongside our clients to innovate offerings, tap on business potential, and benefit on enhanced productivity. We assist companies all the way from an original challenge through captured value. With 20 years of commitment to delivering complete solutions, we transform businesses by creating both superior digital experience and technological platforms. We harmonise the disciplines to tell beautiful stories never heard before. Together we Discover, Design, and Deliver. Digitalist Group Plc is listed on NASDAQ OMX Helsinki Ltd. For more, visit:

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Triggers - Sponsor

Triggers is a brainstorming tool for creatives. It’s a set of physical cards that contains “what if” questions. Each of them will make you think in different directions, accelerating the process of generating ideas. Used by creatives all around the world, Triggers is designed to make the brainstorming sessions fun, effective and inclusive. Triggers was started by Alejandro Masferrer in May 2016 as simple website explaining a concept for a creative method. Thanks to the interest created in just a few days, Triggers launched and got funded on Kickstarter a month later. The idea of Triggers started long ago during some ideation workshops; sometimes you try a great group exercise for ideation, but the whole team thinks the same, or they just can’t get any ideas. The method might be great, but the inspiration is not there.

Tesla Amazing – In-kind Sponsor

Tesla Amazing came up with a mission: to give the world a new generation of paper that is truly worthy of the 21st century. Inspired by the great inventor Nikola Tesla's experiments with static electricity, the team ran hundreds of experiments of its own. That's how Magnetic was born - statically charged Notes that cling to any surface without any glue. Tesla Amazing is a fast-growing international team that debuted the Magnetic family on Kickstarter in March 2015, raising $240,000 from 6,000 backers in just 30 days. The team has since expanded its reach to include more than 50 distributors in 35 different countries and counting. It is headquartered in Estonia and partially produces Magnetic in Finland.

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Figure image – In-kind Sponsor is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code. It seamlessly covers the entire design process from early wireframes and mockups all the way to interactive, animated, high-fidelity prototypes. Users can design, animate, review, and test their prototypes, all in one place making the design process easier than ever. Today, more than 500,000 users from the world’s hottest startups and leading Fortune 500 companies use to bring their prototypes to life. For more information visit or follow on Twitter and Facebook @protoio.


DIMAD – Friendly supporters of Exclusive SDN Members Event

DIMAD is a non-profit organization, which carries out its activity on a national and international scale as part of the Comunidad de Madrid program. It was set up with the purpose of becoming a strategic tool of reference to foster, map out, and disseminate design culture and the work done by the professionals in the field as a way of contributing to the progress, transformation and development of society as a whole. DIMAD´s lines of action focus on the dissemination of Madrid´s design by improving and optimizing interactions between designers and companies with special attention to Ibero-America and Europe, and to collaborate with other organizations that specialize in Design Promotion.

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