This year's theme: Service Design at Scale
Service Design has moved beyond the basics, from the sketchbook to spreadsheets, and is now not so unusual as a business practice. Non-designers and designers alike are embracing the mindset that service experience matters, that we can no longer work in silos, that customer value and business value need to be balanced, that we need to move quickly, but be aligned and have a clear picture of what we’re trying to achieve.
In essence, we are taking Service Design to new levels. The next step forward is to deliver Service Design at Scale. Through continued practice, widespread capability building, and successful implementation of service strategy and execution, the face of organisations is changing to deliver great experiences for customers and employees, and business impact for the organisations that deliver them.
SDGC17 will address the following topics as well as other interesting content we are preparing for you. We look forward to seeing you in Madrid!
In these past years, we’ve witnessed how design has been driving a revolution at scale. Now we want to zoom in and zoom out on the impact of Service Design and its implications for individuals, companies, communities, cities and governments. We are asking ourselves: