According to Deloitte Insights, in 2017, the service sector accounted for 70% of the employment rates for member countries of the Organisation for Economic Cooperation and Development (OECD). With service exports between 2006-2016 also showing incremental growth over manufacturing worldwide, it’s clear society has officially shifted from a product-driven model to one which relies on the service sector to power the global economy.

It stands to reason, consequently, that the need to design better services to ensure a better world has never been greater.

SDN and SDGC19: Why We Are Important

Service Design Network (SDN) is a  member-based non-profit organisation which stands as a vital link in the value-adding service chain. Committed to global development within the service design space, we offer our members access to important events, publications, learning materials and networking opportunities to support our community in remaining on the cutting-edge. The highlight of our work is unquestionably the Service Design Global Conference (SDGC19) which takes place on October 10 and 11, 2019 in Toronto, Canada. Here is where the great thinkers and leaders of the service design industry converge to share experiences, knowledge and ideas that can lead to positive global change in both the public and private sectors.


Looking for the next service design related story?

Press representatives interested in our efforts are encouraged to work with us to help share our news and create a buzz of excitement around SDGC19 and the insights we look to share. Pre-, during and post-event coverage would be highly beneficial in furthering our message.  As our press guest, you would be welcomed to attend a multitude of presentations, workshops, an awards ceremony and networking occasions. To further support your efforts, we are happy to organise access to prominent representatives such as SDN President Birgit Mager and our SDCG19 keynote speakers who are poised to share the latest news affecting the industry and the world-at-large. As an added incentive, speciality registration rates will be extended to your readers and subscribers.

SDGC19 Press Access Pass

Feel free to review our media kit which provides additional insights into SDN and SDGC19.  To request a press access pass, or if you should have further questions, please contact SDN representative Kendall Griffin.*

On a global-scale, innovative companies realise the need for service-specific approaches, methods, roles and structures to truly maximise the potential of service to their business. At SDGC19, we are pleased to showcase the next generational thinking in what lies ahead in a world driven by well-designed services.


*Please note that press access is pending review of your credentials and conference interest/commitment.


The Service Design Global Conference 2019 is proudly supported by:


The Service Design Podcast

The Service Design Podcast

The Service Design Podcast is a collaboration between Knight Moves and the Service Design Network. We have conversations about Service Design with practitioners from around the world.

This is HCD - The Human Centered Design Network

This is HCD is focussed on capturing a representative voice of the industry by sharing a vision and understanding between the people who contribute to the creation of services in the world. It provides fortnightly content for product managers, service designer and user experience designers, user researchers, visual designers, interaction designers and user interface designer and probably a few more. We aim to educate and empower people about the craft of human-centered thinking and doing.

This is HCD - The Human Centered Design Network