This Year's Theme: Building Bridges
Service design strives to be a change agent working toward a better world, raising the profile and application of design to the betterment of people, business, government, and the environment. Service designers are both facilitators and disruptors, connectors and creative strategists. We build bridges between organizations and their customers, between government and its people, between disciplines, between silos, between each other. We believe service design has the power and potential to do much more.
As technology continues to pervade our experiences and integrate into our existence, as we question the ethics and inclusivity in the services that shape our lives, as we realize the need to come together in our organizations, communities, and politics, service design stands ready to help build the bridges necessary to design a world that reflects the nature of the practice it is built upon: human-centered, co-creative, and value-driven.
In the 12th edition of the Service Design Global Conference, we will continue to feature a broad mix of service design topics and tools, while also seeking to explore how service design builds bridges to design and deliver a smarter, happier future—for everyone.