SDGC is short for Service Design Global Conference which is annually hosted by SDN –  the Service Design Network. Being held since 2007 and meanwhile attracting more than 800 thinkers, doers and leaders SDGC is the premier conference for service design. On three days – two full conference days plus special pre-events the day before – the community is not only discussing the most relevant service design topics but also exploring the latest service design trends. To keep the truly international spirit of SDGC we are moving to another inspiring country and host city every year. Usually held during the season of autumn around September - November ticket sales start durin spring.

If you want to find out more about SDGC, how to become part our simply how to get a ticket, please read our SDGC FAQ.




In 2007 SDGC was started keeping in mind the newness of this concept of service design. At first, it was about meeting people who pioneered in this field and making people realize how this is important for the organizations.

Once service design had its roots in all kind of design sectors and academics alike, it started as more of the networking event where you can learn from the masters itself. It is the conference not for some specific country or continent but as the name suggests it is global. Be it the location of the conference, speakers or the attendees, from all our past conferences you can see how global this whole conference is.


Got a question? We got answers!

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Our Frequently Asked Questions section will give you answers on general topics, for example the aim of our conference or where it will take place, or more practical questions like how to buy SDGC tickets, how to submit a speaker proposal and how to become a partner or volunteer at SDGC.