Antwerp | Belgium

Based in Antwerp and Paris, we create value for our customers through design. Our multidisciplinary team develops products, services and policies.

Service design further develops and implements the principles of design in the conception of services in a wide range of areas including in the fields of social inclusion, health, ageing, youth and women’s rights. From understanding what is at stake and which are the actual needs, through the co-design of concepts with stakeholders, to their prototyping and test, Yellow Window mobilises multidisciplinary teams of designers and social scientists.

Service design activities started early this century with assignments linked to specific service touchpoints. The know-how we acquired by combining analytical and creative expertise led to the creation of a service design business unit in 2010. We are now among the market leaders in Belgium and France.
We assist our clients to enhance the user experience and to increase the value of their services: this can be through innovations, through differentiation of services from competition, or through improved efficiency.
Clients come from the private and the public sector, are service companies as well as industrial companies for whom we design the service content linked to their product offer.

The key elements of our service design activity are:

  • Unique combination of analytical and creative skills
  • In house expertise
  • Strong reputation in product design
  • Proven experience in all key aspects of service design
  • Credentials in user centred design approaches
  • Multi-cultural team
  • Multi-disciplinary team

Our approach focuses on the different types of needs expressed by customers and is structured in three types of assignments, that also illustrate the type of added value that can be created by service design:

  • innovation
  • differentiation
  • improved efficiency

This value is created through a combination of user insights, user experience and service optimisation.

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