At Usify we work with service and interaction design in close collaboration with our clients, which to a large degree can be found in the public sector.
We are based in Sweden and have offices in Stockholm and Linköping. Everything we do at Usify is aligned along the principles of user-centered design, meaning that we engage deeply with the end-users of the services we design.
The insights gathered through the user engagements are used as the basis for our design work. We always make sure to help our clients understand the journey which their customers go through, in engaging with the service. During ideation we believe it is of the utmost importance to test our designs with those who will be affected by it, in as natural conditions as possible.
Creating great service designs is however not all about the users, and we are constantly aiming at finding new ways to engage other key stakeholders in our projects. As service designers we need to understand the organizational politics of our clients to be able to suggest design solutions which can and will be implemented rather than lost in internal politics – this is especially true when working with large governmental organizations.
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