London | United Kingdom

Our business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living.

This hasn’t changed. Customers want great products at great value which they can buy easily and it’s our job to deliver this in the right way for them.

That’s why we’ve chosen ‘Serving Britain’s shoppers a little better every day’ as our new core purpose. As a business, serving customers is at the heart of everything we do – from colleagues in our stores to those of us in supporting roles. In the UK, we serve some 66 shoppers every second, so it’s our goal to ensure every one of those customers experiences just a little better service on each visit.


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