Hamburg | Germany

STURM und DRANG is a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorrow.

STURM und DRANG is a qualitative research boutique that engineers strategic brand innovations and visions based on a consumer-centric and culturally-oriented market perspective. From these cultural factors in consumer behavior, we derive relevant insights for business innovation processes. STURM und DRANG uses research methods from cultural studies and social science, including semiotic analysis, qualitative in-depth interviews, focus groups and expert interviews.
We advise prominent companies with an international focus in industries such as cosmetics and personal care, food & beverage and alcohol & tobacco, financial services, fashion and the media.

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